Category: 101
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Ryan Sullivan on joining Southern Web
With the kick-off episode of Season 8, Matt Mederios interviews Ryan Sullivan about entrepreneurial fears and changes that occur in a business. Ryan recently sold WP Site Care, a maintenance business to Southern Web and wrote an article about this change. Matt is now working for Pagely. They each have an honest discussion of what happens to…
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S5B: E10: Garth Koyle and Darren Ethier – Event Smart
On today’s episode, Sam and Corey interview Darren Ethier and Garth Koyle the co-founders of Event Espresso and Event Smart. They discuss how to take your successful WordPress plugin and turn it into a SaaS. This is a lively technical discussion about spinning up a SaaS startup using the WordPress framework.
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How to start a WordPress theme business w/ Mike McAlister
With so many WordPress themes available on the market, it might sound crazy to even try and start a business selling your own. There are super-huge, multi-purpose themes selling $100k worth a week with option panels the size of their revenue charts, others with big passionate communities supporting them, and countless other shops just as…
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Pioneer of creative accounting, Jason Blumer
Creative accounting. Have you heard that phrase used before? I certainly didn’t until I met today’s guest, Jason Blumer. Jason runs a virtual accounting practice specifically designed for creative agencies and development firms. I love this business idea because it focuses on a specific vertical, with a specific customer type, translating to a better level…
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Getting started with Drip for WordPress
This week we find ourselves diving deeper into the Drip marketing service and exploring how to connect it to our WordPress websites. Last week I eluded to the idea that a lot of marketing tools and tactics fall victim to becoming fads. Unfortunately, many of the tools and web marketing strategies of today are perceived as quick fixes that…
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Managing the $50k web project
Enter part 4 of our web design series, Managing the Fifty-Thousand Dollar Web Project. The Matt Report Web Design Series Part 1: Discovery Process Part 2: Setting the budget & expectation Part 3: Managing the $5 – $15k web project I’m stoked for this episode, not just because of the size budget we’re discussing, but because…
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How Blogo secured funding for a WordPress publishing app
Several years ago Amure Pinho started as a Blogo user and now is the CEO @GetBlogo. Amure shares his experience with growing Blogo and provides insights for you to include as you fine tune your product offering. Invest in yourself before going after investors for your product. Get a good team together and produce a…
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Startup Platform Episode 1
Looking to work up a sweat optimizing your next WordPress website launch this summer? Of course you are! In this premier of The Startup Platform, we cover the major building blocks of launching a successful web project from bottom to top. Kristin and I take you through this fast paced boot camp of goal setting, content planning, and…
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The 6 P’s to Building an Engaged Audience
Building an audience is quickly becoming the #1 way to market yourself or your services. When I hear developers say, “I stopped selling xyz product because I couldn’t market it.” I wonder if they ever gave themselves a chance to cultivate an engaged audience first. Lot’s of them feel “weird” about marketing and they shouldn’t.…