How to select the right WordPress theme

How to select the right WordPress theme

This isn’t your typical how-to select a WordPress theme tutorial. Instead of comparing and contrasting features, we’re comparing and contrasting the expectations of a theme buyer and a theme seller.

This article should serve as a guide for buyers to understand where they should invest their money and for sellers to ease the pain points of selling themes in ruthless marketplace.

I’ve been selling themes for a while now, dating back to 2007, when I sold Drupal themes for the real estate market. Slocum Themes launched in late 2009 after I started my WordPress development shop, Slocum Studio.

Since then, we’ve been moderately successful with themes. The first year was abysmal, but as we’ve progressed, created new themes, and became more known in the WordPress space — it’s turned into a nice revenue stream for our overall business.

And that’s exactly how we (currently) look at our theme shop — as an add-on to the overall business. We’re not living off of theme sales, but we’re also not struggling to stay afloat just selling them. When it comes to marketing our themes, I take a very organic approach:

  • Content marketing
  • Podcasting
  • YouTube channel
  • Free distribution via

This nestles in nicely with our overall mission of being a client services company & a product company.

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Overcoming product launch fear & growing your list

We’re back with Season 2 Episode 2 documenting the launch of my latest product, Julep.

This week I’ve invited returning guest, Troy Dean of WP Elevation, to talk about the fears of launching a product. We also get into providing some advice for growing your e-mail list for a product launch.

Sit back, take a sip of your favorite summer cocktail and let’s get into the show!

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Just launched


Launching a product isn’t easy.

I announced a new plugin called, Julep, which is going to help make your WordPress images more fun and engaging. Unlike my other digital products, Julep was born from a nagging frustration I have with manipulating my own blog post images. No market research, no client pain ponts — just my own.

I’m sick of uploading my featured images to another service or into Pixelmator to embed headlines or quotes to make my posts a bit more — fun. It becomes clumsy and my desktop ends up being cluttered with cropped images and duplicate files. Why can’t we do this right in native WordPress?

With Julep, you can. That’s the challenge I’m tackling. I expect it won’t be easy.

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10 Product Launch Lessons

10 Product Launch Lessons

“I created a WordPress plugin and sold $4k of licenses in the 1st hour of launch.”

We’ve heard it all before and you probably tuned into this very podcast to learn how someone went from eating ramen noodles, to living on the 4-hour work week island.

As entrepreneurs, we’re not just looking for a big payday, but also to see our product adopted and loved by the masses. It’s an earmark of success that drives us to do what we do. Getting mixed up in just thinking about the money, can cause unnecessary burden and stress.

But along the way, if we don’t convert our failures into lessons — as my friend Cory says — we’re doomed to stay trapped on the hamster wheel of launching a product business.

Today, I’d like to share with you the lessons I’ve learned launching one of my products, Conductor plugin.

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Postmatic Plugin Review


Today I’m reviewing the Postmatic plugin, a new way to deliver posts & comments to your inbox.

The plugin was created by Jason Lemieux & Dylan Kuhn to beautifully marry WordPress and Email together. I had the chance to talk to Jason about the dedication he and his team have committed to their ambitious product. After talking with him for about an hour, it was clear that this is just the beginning. 

On the outside, Postmatic looks like a way to wrangle comments in your inbox — but I think it’s poised to become something much more.

Engagement, something we’re all looking to increase, is the name of the game. At least for me and at least for this current iteration of the product.

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Web Design Essentials & Designing For A Platform

Web Design Essentials

I’m a firm believer in fully understanding the essentials (or fundamentals) of any problem you’re trying to solve.

For instance, you might not be a designer, but you’re quoting design work for your digital business. It’s imperative you understand the scope of work the design process covers and entails. This will help you formulate better proposals, articulate the pitch to your client, and work seamlessly with a design partner.

Rafal Tomal of Copyblogger Media joins us for Part 5: Web Design Essentials & Designing For A Platform.

The Matt Report Web Design Series

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