Using a recruiter to hire a WordPress developer

spoils of war

I was recently contacted by a large recruiting service on behalf of a client in my area seeking to hire a WordPress developer.

As a boutique agency owner — the struggle is real.

I’ll attend most opportunities if I think it will progress my business and my portfolio. Once I knew the recruiter was okay with talking to an agency owner and not a solo developer, we scheduled the call.

Here are three critical points that an organization hiring a recruiter for WordPress development should consider:

Continue Reading

Using Facebook ads to grow a list. Announcing a new co-host.

I turned to Facebook ads this week in my quest to grow the Julep beta list to 100 subscribers.

If you’ve been following along, I’m actively developing a new plugin that will make your WordPress images a little more fun for readers. The plugin hit a bit of a snag these last 2 weeks, with a critical bug that is stopping me from shipping the first version.

I’m in a bit of a time crunch as I’m ramping up for my wedding at the end of the month and then off to honeymoon. I’m looking forward to getting this bug squashed and releasing it within the next week. Getting a workable version before I leave is an important goal for me so I can hit the ground running when I get back.

Currently I’m sitting at 87 beta subscribers which isn’t too far off from my short-term goal.

Continue Reading

How to select the right WordPress theme

How to select the right WordPress theme

This isn’t your typical how-to select a WordPress theme tutorial. Instead of comparing and contrasting features, we’re comparing and contrasting the expectations of a theme buyer and a theme seller.

This article should serve as a guide for buyers to understand where they should invest their money and for sellers to ease the pain points of selling themes in ruthless marketplace.

I’ve been selling themes for a while now, dating back to 2007, when I sold Drupal themes for the real estate market. Slocum Themes launched in late 2009 after I started my WordPress development shop, Slocum Studio.

Since then, we’ve been moderately successful with themes. The first year was abysmal, but as we’ve progressed, created new themes, and became more known in the WordPress space — it’s turned into a nice revenue stream for our overall business.

And that’s exactly how we (currently) look at our theme shop — as an add-on to the overall business. We’re not living off of theme sales, but we’re also not struggling to stay afloat just selling them. When it comes to marketing our themes, I take a very organic approach:

  • Content marketing
  • Podcasting
  • YouTube channel
  • Free distribution via WordPress.org

This nestles in nicely with our overall mission of being a client services company & a product company.

Continue Reading

Overcoming product launch fear & growing your list

We’re back with Season 2 Episode 2 documenting the launch of my latest product, Julep.

This week I’ve invited returning guest, Troy Dean of WP Elevation, to talk about the fears of launching a product. We also get into providing some advice for growing your e-mail list for a product launch.

Sit back, take a sip of your favorite summer cocktail and let’s get into the show!

Continue Reading

Just launched

julep-featured-png

Launching a product isn’t easy.

I announced a new plugin called, Julep, which is going to help make your WordPress images more fun and engaging. Unlike my other digital products, Julep was born from a nagging frustration I have with manipulating my own blog post images. No market research, no client pain ponts — just my own.

I’m sick of uploading my featured images to another service or into Pixelmator to embed headlines or quotes to make my posts a bit more — fun. It becomes clumsy and my desktop ends up being cluttered with cropped images and duplicate files. Why can’t we do this right in native WordPress?

With Julep, you can. That’s the challenge I’m tackling. I expect it won’t be easy.

Continue Reading

10 Product Launch Lessons

10 Product Launch Lessons

“I created a WordPress plugin and sold $4k of licenses in the 1st hour of launch.”

We’ve heard it all before and you probably tuned into this very podcast to learn how someone went from eating ramen noodles, to living on the 4-hour work week island.

As entrepreneurs, we’re not just looking for a big payday, but also to see our product adopted and loved by the masses. It’s an earmark of success that drives us to do what we do. Getting mixed up in just thinking about the money, can cause unnecessary burden and stress.

But along the way, if we don’t convert our failures into lessons — as my friend Cory says — we’re doomed to stay trapped on the hamster wheel of launching a product business.

Today, I’d like to share with you the lessons I’ve learned launching one of my products, Conductor plugin.

Continue Reading