We live in an age of information and “how-to do anything” tutorials lay at our fingertips.
If you’re looking to start a business online, there’s a massive amount of self-teaching content for you to consume produced by “teachers” that created said content, through the same means. To the point where, literally, anyone from any background might label themselves a “teacher.” We are disrupting the traditional educational system and creating our own economies through digital infoproducts. That said, when it comes to online business building, there’s a lot of bad advice out there.
Let me repeat: a lot of bad advice.
Can authors still make money selling WordPress themes?
In today’s episode, Jonathan Atkinson an Envato Exclusive Author, joins Devin and I to discuss the current state of affairs in the WordPress theme marketplace. Atkinson shares some deep insights into Envato’s recent corporate restructuring, impact of multipurpose themes, and progressive competition in the space.
The following conversation is made available to help agency owners and clients understand the importance of running a profitable web project. If you’re an agency, this can help start the conversation with your clients. If you’re seeking to hire someone, this is a great primer to work with one another.
Thanks for inquiring about your project!
We love launching new and engaging projects for our customers. Each project is an opportunity to bring your vision to life, and help you reach the goals you’re striving for. Soon, we’ll start to discuss 90% of our client’s concern: Cost.
Before we get there, we need to discuss how to run a profitable project for both of us. As much as we all hope to repurpose existing technology or off-the-shelf designs, we must realize that your idea is unique to you and your goals. That is to say, we don’t have a cookie-cutter solution that we can simply plug in for you. We’ll need to properly plan, outline goals, and do the work to make it a real success.
You probably couldn’t throw a stone without hitting another boutique agency. We recognize this as our opportunity to gain your trust and develop a relationship, because in a world where you can hire a developer for $5, we deeply value your business. Most custom projects go beyond 90 days, especially if you need support, so reassuring trust for both parties (you and I) is paramount. We’ll be working together for a while!
We have a great team and an amazing process, and we will work tirelessly together to reach your goals; but before we begin, I want you to meet someone:
Hello, my name is Profit. How can I help?
Rachel Carden is a web developer & designer within the student affairs division at the University of Alabama. Carden is also the driving force behind the latest WordPress conference, WPCampus. In today’s episode, we discuss the different challenges of managing web projects at large universities and the challenges that come with starting a new community movement. The insights shared in this episode will help WordPress consultants and community organizers alike.
Does real marketing in the WordPress product space exist?
For the past few weeks, I’ve been chatting with other plugin and theme shop owners and asking what their marketing strategy looks like.
• Do you have a paid marketing position at the company?
• Do you have a set budget to spend?
• Have you defined a target market for your product?
The responses have been disappointing. Most owners I talk to aren’t really pursuing marketing with a plan or goal in mind.
I can only assume what the most common factor is: money. The majority of WordPress product companies aren’t making enough money to hire full-time marketing professionals to create engaging campaigns that grow an audience and increase sales. I stress engaging because I’m looking for something more than the occasional blog post or boosted Facebook ad.
In this article, we’ll explore some of the companies — big and small — that are doing things right, and how you can use their tactics to aid in the marketing of your own product business.
How do publishers make money online?
If you frequent the average WordPress news-y property, it goes like this:
- Paid/Network ads
- Sponsored reviews
- Affiliate links
Few WordPress publishers have an actual product for sale to generate their revenue. The alternative? Pump out content littered with affiliate links and network ads — even if it conflicts with the content a visitor is currently reading. From what I’ve gathered (no, I haven’t fully investigated this) the latter does quite well. Good on them — you’ve got a nice cash machine.
However, at the end of the day, this content is exhausting.
I can only read so many listicals and top free themes for the <month><year>. A place where sponsored reviews are quickly becoming just a thin overview of what happens next when clicking ‘activate’ more than a full-on review for the curious reader. Oh, also, your recommendation? It always ends with: maybe.
I get it. Supply and demand. We’re not playing with big money. Passive income.
…but, we can do better.