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S4 E8: The small business of WordPress plugin add-ons

Everyone loves a good “how to make seven figures in software sales” story, but not every business owner desires to claim that headline.

If there’s one trend throughout season 4, it’s that we don’t need world domination as a driving force to grow our business. Throughout my conversations with guests on the show, and business owners at local WordCamps, there’s a renewed sense of small business ownership in the room. A fundamental shift from flashy TechCrunch growth, to running a manageable and profitable business — with purpose.

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Blog, Business, Interview, Startups, Work/Life

S4 E7: Shawn Hesketh of WP101

Shawn Hesketh is the creator of WP101, an online library and learning resource, for WordPress.

When you don’t want to spend the time training your clients, or answering the pesky support e-mails, you use a service like WP101. Shawn and his team tirelessly script, record, edit, produce, and publish top-notch training materials for the newcomer to the WordPress world.

Sounds like easy money to me.

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Blog, WordPress

Tug of war; Future WordPress experience, web hosts, and us

The biggest sticking point for a new user of WordPress is it’s very own personal brand. What is it? Who does it serve? What’s the deal with WordPress.com vs WordPress.org?

In my interview with Matt Mullenweg, we discussed the troubles of onboarding users to the world’s most popular content management system. From a WordPress.com perspective, users want to dive directly into designing their site, not publishing their first post, which at the time, was the default signup workflow. Today, we see a direct funnel into choosing your topic genre, a general content layout, then a unique theme based on those choices.

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Blog, Business, Interview, Marketing, Startups

S4 E5: Beka Rice from SkyVerge

The word of the day is: Evolve.

Beka Rice, WooCommerce Team Lead at SkyVerge, joins the Matt Report to discuss the makings of a modern day WordPress agency. SkyVerge is a WooCommerce service agency, the largest developer of 3rd party add-ons in the WooCommerce marketplace, the company behind SellWithWP.com, and they’ve expanded into the SaaS market by forging a new branded app, Jilt.

They evolve — a lot.

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Blog, WordPress

Does Jetpack slow down a WordPress website?

Update: I added more tests below, based on the comments received. This time based on shared hosting by Siteground.

Can we scare off the eight-hundred pound gorilla in the room already? Are we still buying into the myth?

Look, I get it, Jetpack has a love/hate relationship with most because of the past. It’s time to let the past go. I’m not saying you have to use Jetpack on every site to manage your updates, or to collect traffic stats, but can we drop the, “it slows your site down” rhetoric?

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Blog, Business, Interview, Marketing, Startups

6 Actionable steps to launching a product w/ Nathan Barry of ConvertKit

I love a good actionable story about how to grow your business, especially in the competitive SaaS space.

If you’ve been into digital products over the last few years, you may have heard of Nathan Barry, and his success in the e-book space. Surely not his only accolade over the years, but one where I first discovered his work. What attracted me was his attention to design and the details around it. Meaning, every piece of his product, brand, and funnel is expertly crafted. All the while, other internet marketers were lifting the same copy and landing page templates from each other.

It was that same effort which brought him to designing a rapidly growing e-mail automation platform called, ConvertKit. Book ending this show along side my last episode with Rob Walling of Drip, really helps us understand what it’s like to not only grow a SaaS business, but to grow a SaaS business in the e-mail marketing world.

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