Category: Business

Getting started with Drip for WordPress

how to connect drip to wordpress

This week we find ourselves diving deeper into the Drip marketing service and exploring how to connect it to our WordPress websites.

Last week I eluded to the idea that a lot of marketing tools and tactics fall victim to becoming fads. Unfortunately, many of the tools and web marketing strategies of today are perceived as quick fixes that can be mastered in short time, with little focus.

Not the case. Lucky for you, this article, along with a series of follow-up posts, will break that barrier and give you a taste of marketing automation mastery.

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S2 E4: Catching up with Julep & Maps Builder Pro

Who knew that getting married and going on honeymoon would take up so much time?

Devin and I are back to recap where we’ve been and what we’ve accomplished over the last month. One of the biggest lessons I’ve learned? Business and life are going to constantly challenge you — sometimes at the same time.

Give yourself some breathing room and if you can avoid it, don’t jam-pack yourself with what can be avoided. If you can carve out some buffer time for the unexpected, you’ll be able to handle things that crop up a little bit easier.

Enjoy this episode and we’ll see you next time!

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Managing the $50k web project

managing the 50k web project

Enter part 4 of our web design series, Managing the Fifty-Thousand Dollar Web Project.

The Matt Report Web Design Series

I’m stoked for this episode, not just because of the size budget we’re discussing, but because we aren’t focusing on WordPress.

Carson McComas is founder of Shopify Custom, a (you guessed it) custom Shopify agency. He recently re-designed Andrew Youderian’s e-commerce site, which included a $50k budget. He’s joining Matt Report today to discuss that project and others that move through the pipeline at his agency.

Why you should listen if you’re a client: At first the budget might scare you, but you will quickly realize there’s a lot more value included in a project of this size than just pushing pixels. We explore how we focus on your business goals and put a plan in place to reach them.

Why you should listen if you’re an agency: Carson brings a healthy perspective on delivering the value our clients want. We explore the best phases to invest time and money into, with all roads leading back to a solid ROI.

By the way, if you’re not just a little attracted to the Shopify ecosystem after this interview — you might need to check your pulse. :)

This is a must-listen episode. Enjoy!

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Your customer is ruining your brand


If there’s one thing I’m sick of it’s flash in the pan web marketers.

Crappy ads and “consultants” that promise WhatsApp money in a weekend’s worth of SEO and retargeting work. “Don’t worry, we’ve been doing this for 6 months and our e-book will make you richer than Mark Zuckerberg after his exit from Facebook.  Just give us your e-mail!” Really? Stop it already.

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WordPress business toolkit part 1

tools of the WordPress trade

Running a WordPress business?

Of course you are! If you’re not, you can use these services for any form of online business.

In part 1, we’ll briefly cover WordPress hosting, a few plugins, and a couple or my choice productivity tools. There’s some cross compatibility from the blogging tips post, but I’ve wrapped some new context around the areas that apply. This post was inspired by Carrie Dils and her review of SaaS software for her own WordPress business.

I hope this helps you make some new decisions and enables you to run a better WordPress business.

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Pricing a WordPress product

Bob Barker Adam Sandler Happy Gilmore

It looks like 2014 WordPress entrepreneurial resolutions include launching new products.

I’m also on that list and because of that I’ve been thinking a lot about pricing.

In fact, my friend Chris recently published a new e-book, The Price is Right An Introduction to Product Pricing that I downloaded for my two-day getaway in Maine. A quick read you can finish in less than an hour that gives you some solid advice for your next product launch.

If you’re a resolutioner looking for some pricing advice you’ve come to the right place!

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