Category: Business

Your customer is ruining your brand

customers-runing-your-brand

If there’s one thing I’m sick of it’s flash in the pan web marketers.

Crappy ads and “consultants” that promise WhatsApp money in a weekend’s worth of SEO and retargeting work. “Don’t worry, we’ve been doing this for 6 months and our e-book will make you richer than Mark Zuckerberg after his exit from Facebook.  Just give us your e-mail!” Really? Stop it already.

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WordPress business toolkit part 1

tools of the WordPress trade

Running a WordPress business?

Of course you are! If you’re not, you can use these services for any form of online business.

In part 1, we’ll briefly cover WordPress hosting, a few plugins, and a couple or my choice productivity tools. There’s some cross compatibility from the blogging tips post, but I’ve wrapped some new context around the areas that apply. This post was inspired by Carrie Dils and her review of SaaS software for her own WordPress business.

I hope this helps you make some new decisions and enables you to run a better WordPress business.

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Pricing a WordPress product

Bob Barker Adam Sandler Happy Gilmore

It looks like 2014 WordPress entrepreneurial resolutions include launching new products.

I’m also on that list and because of that I’ve been thinking a lot about pricing.

In fact, my friend Chris recently published a new e-book, The Price is Right An Introduction to Product Pricing that I downloaded for my two-day getaway in Maine. A quick read you can finish in less than an hour that gives you some solid advice for your next product launch.

If you’re a resolutioner looking for some pricing advice you’ve come to the right place!

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Kill your (inner) critic

yahoo logos

We’re jumping into 2014 with a fresh start and dropping all that nasty baggage.

Except for you or them, the critic. You know who she is — she’s the internal voice. The critic that follows us around wherever we go. It doesn’t like the choices we make or the direction we’re heading in. Creeping around the corner at every pivot of our business or design mockup we spend hours putting together.

Soon, the critic starts to convince us they are right. We want to give up — what’s the point right?

  • They’re right, I’ll never make this work.
  • This is too hard, I should just go back to the couch.
  • Ugh, this sucks!

Kill the (inner) critic.

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6 Killer market validation tips

market_validation

Yesterday I posted 4 tips for content marketing and today I want to followup with how you can get instant market validation while that audience grows.

Arguably, the methods I mention in that article will help you validate your idea with the audience on the respective channels — but even that could be a slow train.

Specifically, I want to address a question from Nick Haskins, “How do you validate an idea if you’re not known in the industry?”

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The Impact of Public Relations

public relations

Think about the high performing companies you subscribe to and the image they portray on the web, in social media, and within your inbox.

I’m a raving fan of a company that uses a monkey as part of their brand. Can you guess who that is?

Mailchimp.

Where the name might sound foolish and playful, it’s one of the smartest pieces of software I use on the web. I’m not embarrassed to refer you to their site and I know your entire experience will be a delight — then there’s the product — it just works.

Do the same principles apply to the tight knit WordPress community? Let’s discuss.

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