Category: Entrepreneur
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How to start a WordPress theme business w/ Mike McAlister
With so many WordPress themes available on the market, it might sound crazy to even try and start a business selling your own. There are super-huge, multi-purpose themes selling $100k worth a week with option panels the size of their revenue charts, others with big passionate communities supporting them, and countless other shops just as…
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Pioneer of creative accounting, Jason Blumer
Creative accounting. Have you heard that phrase used before? I certainly didn’t until I met today’s guest, Jason Blumer. Jason runs a virtual accounting practice specifically designed for creative agencies and development firms. I love this business idea because it focuses on a specific vertical, with a specific customer type, translating to a better level…
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How Blogo secured funding for a WordPress publishing app
Several years ago Amure Pinho started as a Blogo user and now is the CEO @GetBlogo. Amure shares his experience with growing Blogo and provides insights for you to include as you fine tune your product offering. Invest in yourself before going after investors for your product. Get a good team together and produce a…
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The 6 P’s to Building an Engaged Audience
Building an audience is quickly becoming the #1 way to market yourself or your services. When I hear developers say, “I stopped selling xyz product because I couldn’t market it.” I wonder if they ever gave themselves a chance to cultivate an engaged audience first. Lot’s of them feel “weird” about marketing and they shouldn’t.…
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Pricing a WordPress product
It looks like 2014 WordPress entrepreneurial resolutions include launching new products. I’m also on that list and because of that I’ve been thinking a lot about pricing. In fact, my friend Chris recently published a new e-book, The Price is Right An Introduction to Product Pricing that I downloaded for my two-day getaway in Maine.…
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6 Killer market validation tips
Yesterday I posted 4 tips for content marketing and today I want to followup with how you can get instant market validation while that audience grows. Arguably, the methods I mention in that article will help you validate your idea with the audience on the respective channels — but even that could be a slow…