In our last episode, Keith guided us through the twisty caverns of WordPress project pricing only to find our way to the next challenge — product pricing.
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Pricing WordPress projects
The art of pricing your WordPress freelance projects is forever in motion.
I guess that’s why it’s an art, you spend months crafting a new pitch or approach, and when seasons change, you start from a new blank canvas. Continuously unearthing new ways to position yourself and your projects to the right set of customers.
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Watching a $4,000 launch day fade away
In part 3 of my journey into digital product sales, I share the experiences of launching Conductor to $4,000 in sales on day one, only to watch it slowly plateau and fall short to bigger trends in the market.
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Biggest lesson learned with $15k in seed funding
Did you know I started Dropbox before Dropbox was — Dropbox?
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Creating products that empower users
Five years ago we launched Conductor plugin, our very first commercial WordPress plugin, and one that (in my opinion) was too far ahead of its time. We were creating an alternative to the (then) clumsy page builder space, with an altruistic flare for “doing things the WordPress way.” Something that became more of a hindrance than a boon, as you can imagine.
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Dare to run a WordPress support business like WP Buffs?
Authenticity and that digital handshake is such a hard formula for companies to get right these days. All too often I see content or marketing campaigns treated as, well, campaigns.
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