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Posts by Matt

When to take funding w/ Rob Walling from TinySeed

In today’s episode, I welcome back repeat guest Rob Walling, who’s new endeavor as co-founder of TinySeed, has elevated his expertise in “indie funding” startups. SaaS companies that don’t fall into traditional funding mechanisms are his sweet spot, but there is a floor most founders should be looking to be at — that’s right around…

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Pricing WordPress projects

The art of pricing your WordPress freelance projects is forever in motion. I guess that’s why it’s an art, you spend months crafting a new pitch or approach, and when seasons change, you start from a new blank canvas. Continuously unearthing new ways to position yourself and your projects to the right set of customers.

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Watching a $4,000 launch day fade away

In part 3 of my journey into digital product sales, I share the experiences of launching Conductor to $4,000 in sales on day one, only to watch it slowly plateau and fall short to bigger trends in the market.

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Creating products that empower users

Five years ago we launched Conductor plugin, our very first commercial WordPress plugin, and one that (in my opinion) was too far ahead of its time. We were creating an alternative to the (then) clumsy page builder space, with an altruistic flare for “doing things the WordPress way.” Something that became more of a hindrance…

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