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Posts by Matt

Twenty Twenty WordPress theme video guide

I’ve been a huge fan of Anders Norén‘s work for quite some time. Ever since the release of his Chaplin theme, I’ve been using it on sites like and the future website for my plugin, Easy Support Videos.

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Knowing when to pivot your company w/ Jordan Gal

Jordan Gal joins the podcast today to review the 5-year journey he’s been on with CartHook. I know many of you might know him from co-hosting the Bootstrapped Web podcast with friend-of-the-show, Brian Casel. But if you’re like me, the half-decade old story of CartHook starting out as cart abandonment tool, to now a full-on…

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Creating Niche Products You Enjoy w/ Jason Schuller

I have to be honest, I get a tad jealous when people say they aren’t coders, then go out to build a SaaS company as if they have been coding all their lives. My Twitter feed reminds me weekly that someone else is launching a new micro-niche product or app and — dang it —…

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State of the Word 2019 Transcript

For those of you traveling back from WordCamp US or missed the live stream, here Matt Mullenweg’s State of the Word 2019 talk in audio format + transcript. For cost and time, I did it through Temi, which isn’t super accurate, but good enough for scanning the talking points. Gutenberg 72 times Block/Blocks 84 times…

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When to take funding w/ Rob Walling from TinySeed

In today’s episode, I welcome back repeat guest Rob Walling, who’s new endeavor as co-founder of TinySeed, has elevated his expertise in “indie funding” startups. SaaS companies that don’t fall into traditional funding mechanisms are his sweet spot, but there is a floor most founders should be looking to be at — that’s right around…

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