Startup Platform Episode 1


Startup Platform Episode 1

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Looking to work up a sweat optimizing your next WordPress website launch this summer?

Of course you are!

In this premier of The Startup Platform, we cover the major building blocks of launching a successful web project from bottom to top. Kristin and I take you through this fast paced boot camp of goal setting, content planning, and measuring results.

Look for more of these free sessions in the future and drop your requests in the comments!

The Startup Platform Episode 1

Download the audio version

Find all of the resources mentioned here:

Read more on Kristin’s blog post here.


  • We prepped listeners with the top questions and strategies to think about before even choosing your platform or writing the first word
  • We discussed just HOW important it is to align copy, design and development, and what comes first
  • Matt explained how to define your audience and how that translates to your website design and layout, as well as copy
  • Next, we explained how to prioritize different aspects of your website
  • Because there are SO many website platforms to choose from, Matt explained why you should (or shouldn’t) choose WordPress
  • I then dove into how to plan for and write the most important pieces of your web copy, including headlines
  • Matt explained why the fold is DEAD
  • We then wrapped up the intensive bootcamp with details on testing and iterating on your design, layout and copy


[slideshare id=35799430&doc=thestartupplatform-webinarslides-140612104011-phpapp02]

Did we miss something? Let us know in the comments. Know someone that could use the help offered in this episode? Share it!

Listen to this Episode


  1. lisa on July 10, 2014 at 12:24 pm

    “Matt explained why the fold is DEAD”
    Here’s a fun article related to “The Fold”

  2. Dave Bell on July 12, 2014 at 9:55 pm

    I am really enjoying this episode. Good to know I am not the only one who experiences “Theme hell” 🙂

  3. mervb on July 28, 2014 at 3:01 am

    Excellent episode Matt, back to the drawing board to hone my offer more

  4. Jimmy Smutek on July 28, 2014 at 4:18 pm

    Hey Matt, this is a really awesome episode. I’ve been listening while working, I’m about to rewind and listen again. I’m working on a complete rebuild of my site and rebranding of my services, a lot of this stuff really hit the mark. The parts about headlines were super interesting. Thanks to you and Kristin!

    • Jimmy Smutek on July 28, 2014 at 4:22 pm

      Zoinks – not that it matters too much, but I posted from the wrong account above.

  5. Joern on March 5, 2015 at 5:12 pm

    Hey Matt, could you put up the slides to this podcast to this site again, at present the slideshow isn´t there. Cheers, Joern

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