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Work/Life

Pricing WordPress projects

The art of pricing your WordPress freelance projects is forever in motion. I guess that’s why it’s an art, you spend months crafting a new pitch or approach, and when seasons change, you start from a new blank canvas. Continuously unearthing new ways to position yourself and your projects to the right set of customers.

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Creating products that empower users

Five years ago we launched Conductor plugin, our very first commercial WordPress plugin, and one that (in my opinion) was too far ahead of its time. We were creating an alternative to the (then) clumsy page builder space, with an altruistic flare for “doing things the WordPress way.” Something that became more of a hindrance…

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Marieke van de Rakt CEO of Yoast

The Yoast plugin is arguably one of the first plugins most WordPress site owners install once they get up and running. I know it’s been a staple for the small business websites I’ve consulted on over the course of many years.

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