Category: Blogging
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Pioneer of creative accounting, Jason Blumer
Creative accounting. Have you heard that phrase used before? I certainly didn’t until I met today’s guest, Jason Blumer. Jason runs a virtual accounting practice specifically designed for creative agencies and development firms. I love this business idea because it focuses on a specific vertical, with a specific customer type, translating to a better level…
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The 6 P’s to Building an Engaged Audience
Building an audience is quickly becoming the #1 way to market yourself or your services. When I hear developers say, “I stopped selling xyz product because I couldn’t market it.” I wonder if they ever gave themselves a chance to cultivate an engaged audience first. Lot’s of them feel “weird” about marketing and they shouldn’t.…
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How to optimize your blog images
Speeding up your WordPress blog is super important and almost a no-brainer in today’s SEO world. One of the biggest culprits weighing us down are the featured images we use to showcase our content. It’s important to pick a great photo that lures the reader in. Great photos sometimes come with a cost in bytes…
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Kill your (inner) critic
We’re jumping into 2014 with a fresh start and dropping all that nasty baggage. Except for you or them, the critic. You know who she is — she’s the internal voice. The critic that follows us around wherever we go. It doesn’t like the choices we make or the direction we’re heading in. Creeping around the corner at…
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Blog small or go home
And just like that, it’s day 2 of your blogging daily new year’s resolution. What were your first two posts about? Were they epic and attractive to a swath of your Twitter followers? I want to help kickstart the promise you just made to yourself and your audience with a bit of advice: Blog small…
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My 3 keywords for 2014
If you’re like me, it’s hard to sum up all of the little things you’re striving for in the new year. It’s all the same rhetoric to us: Lose weight Save money Have “me” time Be more organized I’ve always tried to approach every challenge, task, or situation from a 30-thousand foot view to find…
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4 Content marketing tips for startups
During a pre-sale call for my consulting service, a client asked me if I did content marketing “campaigns.” Now there are PPC campaigns, impression campaigns, and even some podcasting could be looked at as a campaign — but not your overall content marketing. Here’s why: If you’re looking at content creation as as this thing you…
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What entrepreneurs don’t like to admit
The hardest part of our work is not the making money part — it’s the focus part. I don’t want to sound like a broken record, but ideas are a dime a dozen, it’s the execution that matters. It’s so easy right? Then you realize there’s the entrepreneurial bug that drove us here in the first…
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8 Tools for the (almost) daily blogger
Daily blogging is a feat I wish to accomplish at some consecutive rate in the near future. Even a 90 day stretch would feel great because I don’t think I’ll ever get a solid 365 days in like my pals Chris Lema and Tom McFarlin. So why would one want to blog every day anyway?…