Category: Blog
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Startup Platform Episode 1
Looking to work up a sweat optimizing your next WordPress website launch this summer? Of course you are! In this premier of The Startup Platform, we cover the major building blocks of launching a successful web project from bottom to top. Kristin and I take you through this fast paced boot camp of goal setting, content planning, and…
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How to develop a successful product with Frankie Jarrett
Back at WordCamp Miami, I had dinner with my new friend Topher, where we shared some great food and conversation. In typical podcaster fashion I asked, “Who should I interview next?” Topher said that I HAVE to talk to Frankie, lead on the WP-Stream plugin. Having just found out about the plugin and really loving the power…
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Create a better customer experience
Today I sit down with Cody Landefeld of CodyL.com fame. You may be familiar with the User Experience of a website or app, but what about your business? That’s what we’re focusing on today. How do clients interact with us from the pre-sale, to the mid-project, all the way down to support phase? It might mean…
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Segmenting, Outsourcing & Engaging to grow your WordPress business
Daniel Faggella is the founder CLVboost of a boutique marketing automation and strategic email market consultancy based in Cambridge, Massachusetts Daniel originally started learning and using WP when he was running a martial arts academy. As his professional focus evolved he started offering internet marketing consulting services. WordPress is still Daniel’s web building platform of…
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Embrace the Happy Chaos with Adam Clark
Adam Clark’s journey to becoming the WordPress-loving freelance developer he is today took a detour. Adam started out in the field of journalism and moved into using and modifying WordPress code. Adam took a detour down the path of using Expression Engine to customize client projects. It wasn’t until after WordPress 3.0 came on the…
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The 6 P’s to Building an Engaged Audience
Building an audience is quickly becoming the #1 way to market yourself or your services. When I hear developers say, “I stopped selling xyz product because I couldn’t market it.” I wonder if they ever gave themselves a chance to cultivate an engaged audience first. Lot’s of them feel “weird” about marketing and they shouldn’t.…
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How to find determination when the chips are down
You might refer to it as crushing it or pushing through or even the grind. Determination is often overlooked in the entrepreneur’s journey. Some will fold when faced with the slightest friction of startup life. Others will give up when they can’t see the light at the end of the tunnel. Dre Armeda, co-founder of Sucuri, joins us to talk…
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Carrie Dils: From greeting cards to WordPress
Fan favorite Carrie Dils joins the show today to talk about GiggleSnort — I mean WordPress freelancing. Carrie brings us through some amazing stories, from bootstrapping a greeting card service to working at StarBucks and how both experiences impacted her career. If you’re just starting out or working a day to day that you’re trying…
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Off the cuff with Marcus Couch
I’ve had the chance to talk to some really smart and down to earth people lately. Today’s guest, Marcus Couch of WordPress podcasting fame (though don’t say that around him), joins us to chat about the ups and downs of running your own business. From landing large national client’s with hundreds of websites, to losing…