This is a thought about what to do with your business, not what to do in it.
With the new year fast approaching, you might be starting to think about the goals you’d like to achieve. We’re going to look at cutting the fat from the business and why that’s important to your health — for the business and you.
It’s said that 80% of the results come from 20% of the causes. It’s also said that an entrepreneur can launch a business with a minimal viable product based on that principle.
I agree with this, but there’s an unseen danger that creeps up on us over time.
See, entrepreneurs have this bug that drives us to chase shiny new objects. Before you know it, you’re taking on baggage of launching new ideas under the guise of the 80/20 rule. The connected world makes it so easy for us to research, spin up a prototype and create something new over night.
It’s a valid method, but you’re not being fair.
What to do with your business or businesses
Sometimes I take a step back and look at all the things I do:
Then I ask myself, what part of this business am I not being fair to? I know how I ended up here, but which of these products am I holding on to that I’m just not loyal to anymore?
I must decide what to do with the business. Here’s a bit of a checklist I’ll use to get a gauge on things:
1. Do people get it?
Friends, family, co-workers, and my community at large. Do they get the product or idea? Are they still struggling to really grasp what it’s all about? You have to ask yourself the same thing. After 6 months of pitching a product, are people still struggling to understand it?
Is it time to pivot? Look at the rest of your business cache and compare notes.
2. Is it turning revenue?
Rather important, but not the whole deciding factor. Have you started selling your product or service yet? Are you raising prices or making more options available? Are sales going down?
Things get a bit challenging here, because as the founder of a product, you have that innate urge to say it’s going to succeed. This is when it’s crucial to look and see if your other products could be making more if you gave them a chance and stopped splitting your time with this one.
Think about it.
3. Are you still passionate about it?
Burn out, disinterest, clouded thoughts — the life we live.
You need to be passionate about everything. Every hour really. Let’s look at my (our) day to day — I (we) can easily put in 10 – 12 hours a day of work.
There’s days you can go straight through in a blink of an eye, others your done after 3 hours. I handle that by going for a jog, hitting the gym or taking a mental break. This is harder to do with a business or new revenue stream.
It’s always there, even if it’s paused, taking up mental storage. I say if you’re not passionate about it, pivot or drop it and focus on what is working.
Talk to me!
What are you going to do with your business for 2014? Are you not being fair to yourself or one of your products? Tell us in the comments and let’s see if we can help.
By the way, I wrote about being a mentor and there’s a good turn out going on in the comments. Check it out!