Category: Marketing
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Episode 51: A true WordPress entrepreneur
I can’t believe it took 51 episodes to get the guy who puts the hustle in being a WordPress entrepreneur. Meet Syed Balkhi the man behind WPBeginner.com, one of the world’s largest free WordPress resources. How does he manage this publication, monetize and build a team around it? He’s also spearheading a new SaaS app built on…
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Episode 49: 2.2 million downloads w/ $35k monthly theme sales
Roughly 2.2 million total free downloads across 9 themes and monthly revenue upwards of $35k a month. Meet Trent Lapinski, CEO of CyberChimps themes. I invited Trent on to the show to tell us all about what it’s like to earn a living selling premium themes and supporting such a large install base. Aside from…
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Episode 46: The benefits of failure
What goes up must come down or in our case, what went down came back up?! You be the judge in my latest interview with Brad Touesnard of Delicious Brains and WP Migrate Pro plugin. Before Brad was helping you migrate WordPress databases, he had visions of bringing an app store like experience to WordPress.…
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Episode 45: Who’s behind TorqueMag.io
Oh the WordPress media industry — how we love thee. When the news of WPDaily.co shutting down landed on us so abruptly, it left a few of us scratching our heads to say the least. What would happen to it? Who would buy it? Where’s my WordPress news? Well it’s been a few weeks since the…
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Episode 43: How CobaltApps found a way to $20k in monthly revenue
At the MattReport, we’re always looking for new and interesting ways folks have launched their WordPress business. Some people believe that there’s no difference in a WordPress business, than say, a banana stand — I disagree. Enter Eric Hamm creator of the Catalyst framework and the Dynamik Website Builder to challenge just that thought. Eric has…
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Episode 42: How BraveNewCode built a million dollar business from WPtouch
If you’re a premium WordPress shop or just running your own business, where do you set the bar? My next guest has a relentless pursuit to create something awesome that his users will love. But hey, that’s easy when you’re total revenue from a premium plugin exceeds $1 million in sales right? Not so much.…
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Episode 37: How FooPlugins co-founder lost $30k in revenue; Now earns double.
I invited Adam Warner on to the show to talk about his revenue at FooPlugins. For this episode, I was looking for someone who has grown their WordPress business to $60k in annual revenue. What I wasn’t prepared for, was his story about losing $30k+ in his first business. Get your notepad and pen ready, there’s…
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Episode 34: Why you’re afraid to copy John Lee Dumas
I’m always trying to find new blood for our little community here. Today I bring you John Lee Dumas of Entrepreneur on Fire fame. Here’s a local New Englander that started almost a year ago with 0 fans, followers, and podcast downloads. He managed to build a podcast and community to over 100k downloads a…
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Episode 33: Blair Williams founder of Memberpress
Every now again you come across an entrepreneur who’s doing things a bit differently. Meet Blair Williams founder of the WordPress membership plugin Memberpress. Blair joins the program to talk about his many entrepreneurial ventures in the WordPress space including Affiliate Royale and Pretty Link Pro. Catch this episode to find out what it’s like pricing multiple…