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Your customer is ruining your brand
If there’s one thing I’m sick of it’s flash in the pan web marketers. Crappy ads and “consultants” that promise WhatsApp money in a weekend’s worth of SEO and retargeting work. “Don’t worry, we’ve been doing this for 6 months and our e-book will make you richer than Mark Zuckerberg after his exit from Facebook. Just…
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On Matt Report Pro and being scared to launch
If you follow me closely you know I’m embarking on a new journey. A real step up to the plate, face the music, look at myself in the mirror kind of journey. Launches are scary and unnerving, but don’t worry, I’ll bring you along for the ride. 2013 was very exciting for my personal brand…
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Embrace the suck of your WordPress business
Some of the best conversations I’ve had with WordPress entrepreneurs are those coming from a military background. Embrace the suck is a phrase that today’s guest Nathan Hangen introduced me to as we talked about his time serving and his journey of building Ignition Deck. There’s a lot to learn in this episode so I want…
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Episode 2: WordPress startup challenge
What do you get when you combine 3 awesome WordPress startups with 3 awesome WordPress proven entrepreneurs? The Matt Report WordPress Startup Challenge of course! This is one of my favorite events that I do and I hope you enjoy it just the same. This episode is FULL of awesome WordPress goodness. Tune in to…
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From WordPress developer to product designer
Who wants to be in the client services field when you can be in product? After all, the road to the Golden Chalice is lined with riches and bountiful treasures. Create an MVP, launch it, and splash into your pool of coins like Uncle Scrooge. No one ever warns you about the long weekends, iterations,…
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WordPress blogs to follow in 2014
Now that those darn daily blogging resoluters are cooling off…who remains and who are you going to follow? Sure there’s Tom and Chris or perhaps even Curtis. We know that Brad and Pippin do their thing too. Oh and John. We can’t forget about John. But who else are you following throughout 2014 in the…
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AppPresser: Launching a product with zero competition
Dare I say it’s easy to launch a product when there’s a competitor in the wild? How about easier? It’s one challenge to build a competing product and grow a business, it’s a whole other challenge to create something new with no competitors. Today I sit down with Scott Bolinger and Lisa Sabin-Wilson to discuss the launch…
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WordPress business toolkit part 1
Running a WordPress business? Of course you are! If you’re not, you can use these services for any form of online business. In part 1, we’ll briefly cover WordPress hosting, a few plugins, and a couple or my choice productivity tools. There’s some cross compatibility from the blogging tips post, but I’ve wrapped some new context…
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Pricing a WordPress product
It looks like 2014 WordPress entrepreneurial resolutions include launching new products. I’m also on that list and because of that I’ve been thinking a lot about pricing. In fact, my friend Chris recently published a new e-book, The Price is Right An Introduction to Product Pricing that I downloaded for my two-day getaway in Maine.…