Category: Marketing
-
Brian Jackson: From marketing Kinsta to building a plugin business
Today’s guest used to sit on the opposite sides of the WordPress hosting competition table from me. At one point in his career, he was pumping out content on Kinsta’s blog like an absolute machine while I was raging against that machine, selling would-be customers on Pagely’s hosting stack. So where is Brian Jackson, former…
-
Launching ZipMessage w/ Brian Casel
It took me a while to draw out what I wanted to say in today’s monologue about our guest. This will be his 6th appearance on the show. With this episode, we’ve covered 4 different SaaS based businesses, with a handful of digital products and one service-based business that’s still running, of which, I’ve never…
-
Open-source economist podcast by Christie Chirinos
Over the last few years, I think one of the most important lessons we’ve learned is that our community can go beyond WordPress. From the tools and the code, to the neighboring software’s we use to get the job done. Whatever that “job” is for you. It could be publishing a simple blog or helping…
-
Products & services for accessibility in WordPress
Courage might be the most valuable trait running through an entrepreneur’s veins. The stories shared on this podcast are born from some of the most difficult times for the individuals starting a business. In terms of the economy, there’s an entire cohort of successful agencies and WordPress software products that started during the financial crisis…
-
How WordPress powers a financial media site w/ Evan Medeiros
It’s easy to overlook WordPress’ capability to expand in parallel with a growing online business. From starting as a simple blog to grow awareness, all the way to fueling a digital e-commerce engine powered by WooCommerce. There’s a certain flexibility — almost luxury — business owners have when the first brick in their foundation starts…
-
Hecto.io: Helping newsletter creators monetize
Curiosity. Curiosity is what the nocode movement has reignited for me. When I think back to my days of using Drupal 5 with the powerful combination of CCK + Views modules, two things come to mind: Why the heck doesn’t WordPress do this natively yet, some tweny years later?! What are my opportunities with nodcode…
-
Founder marketing
We’re back, with another fine episode of the Matt Report podcast. Don’t forget to subscribe, over at mattreport.com/subscribe because there’s a new podcast coming. I’ll hint at it today and give you the loose backstory on how this all came together. Plus, we’ll hit on my upcoming interview with Matt Mullenweg, simplifying my WordPress branding,…
-
Collaboration in the WP Builds content business
There’s a saying being traded around the online business building world, which goes something like this: “Build in the open.” A sentiment that might lead you to believe that this is a method reserved only for people building products or software companies. Though, I’d challenge you to disrupt the phrase and leverage it for building…
-
Building a business through content & education
While the life of a content creator might look glamorous on Instagram, YouTube, and TikTok — it might be one of the most challenging businesses you can start. See, unlike a services business or a development shop, content takes time and an energy that you must dig deep to find. A practice that can exhaust…