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How to start a WordPress theme business w/ Mike McAlister

How to start a WordPress theme business w/ Mike McAlister

 
 
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With so many WordPress themes available on the market, it might sound crazy to even try and start a business selling your own. There are super-huge, multi-purpose themes selling $100k worth a week with option panels the size of their revenue charts, others with big passionate communities supporting them, and countless other shops just as successful in their own right. How can you compete?

What would make someone choose you over anyone else?

And that’s the rub, isn’t it? What makes you different? As you will find out in this episode with Mike McAlister of Array.is, that’s the key ingredient in today’s theme market. It’s not just your theme’s code, your support, or even your price point — give your customer a new reason to choose you over their never ending suite of choices.

If I haven’t scared you off by now, let’s dive into how to start a theme business.

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WordPress business website teardowns

WordPress business website teardowns

 
 
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What is a website teardown?

A common practice in which someone evaluates a website “line-by-line” and provides feedback to the website owner within a given context. For instance, in today’s episode, Devin and I teardown four unique commercial WordPress plugin websites submitted by listeners. We’re looking through the lens as if we were landing on their respective sites for the very first time, as an interested customer. The feedback we provide should be used as a guide to help the owners improve messaging, design, and overall usability of the website. At the end of the day, hopefully, this advice proves valuable and increases sales for their business.

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