Category: Marketing
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Competing with content w/ Derek Gleason
I mentor at a local business accelerator for sustainable startups that have community impact. Small — no, tiny — startups that are just getting out of the idea phase. More often than not, this is the founder’s first leap into running a business. About 6 weeks into this 12 week program, I teach a class…
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Dave Foy’s switch to Webflow
As designers or developers — even product makers — when WordPress is your hammer, everything looks like a nail. WordPress is certainly in an inflection point. Where as the software is evolving, read: gutenberg + fullsite editing, the community of users grapple with what WordPress really is. I feel like that’s a statement which has…
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How to find the perfect customer in a crowded market
Even with all of the WordPress consolidation happening, there’s still plenty of opportunity ahead for the industry. There’s lots of potential users, customers, and room for investment (note: we just saw the acquisition of Yoast happen by Newfold, formally EIG. If I had to guess, somewhere between a $30-50M deal.) If you though the plugin…
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Side hustle to full time business w/ Travis Lopes
Is there ever a right time to start a business? We could subscribe to every podcast, take every online course, thumbs up every video Troy Dean puts out on Facebook and we still wouldn’t be 100% ready. Imagine having a full-time job and peddling your small piece of software on the side. Before you know…
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Recapture.io: From part time business to world domination
I appreciate a good side hustle story. Someone slogging away in the cubical but slowly building up an audience on Twitter on the weekends. I’m sure you know all about the “build in open” movement, and today’s guest really shocked me with that. See, maybe like you, I’ve listened to Dave Rodenbaugh on his podcast…
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Eight years and 100,000 active installs later
Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself, I can tell you that I’m constantly trying to learn and dissect what some of the most successful brands are in my space. How did she do it? What does the website look…
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Founder marketing: Hiring a media creator
The important role of an in-house media creator (or content creator) to a brand, especially in the software space, has been a topic weighing on my mind for a while. In today’s episode, I break down a few clips from a recent episode of Bootstrapped Web, where hosts Brian & Joran discuss their challenge of…
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Mindful School Marketing: Finding a great podcast co-host
Forming a successful partnership in business might be the most powerful, yet, most challenging things to do right. This goes beyond simply linking to each others business or handing over the occasional customer referral. I’m talking about two (or more) partners both handling responsibilities and working towards a shared goal for the overall mission. Tara…
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Lindsay Halsey on building Pathfinder SEO
There’s a fine balance between optimizing your services for profits and providing satisfactory value for the money you charge your customers. Let me frame that for you: A high-touch, white glove services business is people + time intensive. If you own a boutique agency, you’re aware of the time and money you invest on all…