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Pioneer of creative accounting, Jason Blumer

Pioneer of creative accounting, Jason Blumer

 
 
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Creative accounting.

Have you heard that phrase used before? I certainly didn’t until I met today’s guest, Jason Blumer. Jason runs a virtual accounting practice specifically designed for creative agencies and development firms. I love this business idea because it focuses on a specific vertical, with a specific customer type, translating to a better level of service — something we can all learn from.

He wraps it all together nicely by producing a podcast called, The Businessology Show. A podcast I got hooked on quite some time ago. He speaks to his potential customer and provides value at the same time, it’s genius. He offers a wide-range of guests that have boutique agencies (like me), all the way to larger 40+ person shops, each producing their own unique product or service. I have no issues if you add his show right next to mine on your playlist!

We cover a TON in this (almost) hour-long podcast. From team building to the client sales process and everything in between. This has become one of my favorite conversations on the show, and I hope you enjoy it too!

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WordPress business website teardowns

WordPress business website teardowns

 
 
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What is a website teardown?

A common practice in which someone evaluates a website “line-by-line” and provides feedback to the website owner within a given context. For instance, in today’s episode, Devin and I teardown four unique commercial WordPress plugin websites submitted by listeners. We’re looking through the lens as if we were landing on their respective sites for the very first time, as an interested customer. The feedback we provide should be used as a guide to help the owners improve messaging, design, and overall usability of the website. At the end of the day, hopefully, this advice proves valuable and increases sales for their business.

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