Everyone loves a good “how to make seven figures in software sales” story, but not every business owner desires to claim that headline.
If there’s one trend throughout season 4, it’s that we don’t need world domination as a driving force to grow our business. Throughout my conversations with guests on the show, and business owners at local WordCamps, there’s a renewed sense of small business ownership in the room. A fundamental shift from flashy TechCrunch growth, to running a manageable and profitable business — with purpose.
Shawn Hesketh is the creator of WP101, an online library and learning resource, for WordPress.
When you don’t want to spend the time training your clients, or answering the pesky support e-mails, you use a service like WP101. Shawn and his team tirelessly script, record, edit, produce, and publish top-notch training materials for the newcomer to the WordPress world.
Sounds like easy money to me.
AJ Morris, Product Manager at Liquid Web, shares the lessons he learned from running his own boutique agency before joining the web hosting company.
There’s a lot of little lessons threaded throughout our conversation, but there’s one stand out point, every WordPress business owner should be thinking about.
The biggest sticking point for a new user of WordPress is it’s very own personal brand. What is it? Who does it serve? What’s the deal with WordPress.com vs WordPress.org?
In my interview with Matt Mullenweg, we discussed the troubles of onboarding users to the world’s most popular content management system. From a WordPress.com perspective, users want to dive directly into designing their site, not publishing their first post, which at the time, was the default signup workflow. Today, we see a direct funnel into choosing your topic genre, a general content layout, then a unique theme based on those choices.
The word of the day is: Evolve.
Beka Rice, WooCommerce Team Lead at SkyVerge, joins the Matt Report to discuss the makings of a modern day WordPress agency. SkyVerge is a WooCommerce service agency, the largest developer of 3rd party add-ons in the WooCommerce marketplace, the company behind SellWithWP.com, and they’ve expanded into the SaaS market by forging a new branded app, Jilt.
They evolve — a lot.
Remember that line in the Social Network, “A million dollars isn’t cool, you know what’s cool? A billion dollars.”
Well…maybe not for all of us.