Category: Business
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WordPress business toolkit part 1
Running a WordPress business? Of course you are! If you’re not, you can use these services for any form of online business. In part 1, we’ll briefly cover WordPress hosting, a few plugins, and a couple or my choice productivity tools. There’s some cross compatibility from the blogging tips post, but I’ve wrapped some new context…
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Pricing a WordPress product
It looks like 2014 WordPress entrepreneurial resolutions include launching new products. I’m also on that list and because of that I’ve been thinking a lot about pricing. In fact, my friend Chris recently published a new e-book, The Price is Right An Introduction to Product Pricing that I downloaded for my two-day getaway in Maine.…
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Kill your (inner) critic
We’re jumping into 2014 with a fresh start and dropping all that nasty baggage. Except for you or them, the critic. You know who she is — she’s the internal voice. The critic that follows us around wherever we go. It doesn’t like the choices we make or the direction we’re heading in. Creeping around the corner at…
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6 Killer market validation tips
Yesterday I posted 4 tips for content marketing and today I want to followup with how you can get instant market validation while that audience grows. Arguably, the methods I mention in that article will help you validate your idea with the audience on the respective channels — but even that could be a slow…
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The Impact of Public Relations
Think about the high performing companies you subscribe to and the image they portray on the web, in social media, and within your inbox. I’m a raving fan of a company that uses a monkey as part of their brand. Can you guess who that is? Mailchimp. Where the name might sound foolish and playful,…
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What to do with your business in 2014
This is a thought about what to do with your business, not what to do in it. With the new year fast approaching, you might be starting to think about the goals you’d like to achieve. We’re going to look at cutting the fat from the business and why that’s important to your health — for the business…
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Invest in your first 100 customers
Data — It’s what I love to hate as a web marketer and consultant. Data tells us who our customers are, where they come from and how long they spend looking at our content. What device they use, what pages they click on and how many videos they watch. There’s the free kind of data and…
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WordPress slide presentation the WP Present way
Owning your content is sort of the WordPress way, right? We publish a ton of data from our blog’s to our Facebook accounts. Instagram captures our memories and Twitter declares what we’re thinking at the moment. But this is our data and we’re giving it large platforms that leverage it for marketing and promotion. Today we’re…
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10up founder Jake Goldman invests in seoslides WordPress plugin
Recently at WordCamp Boston 2013, a strange thing happened. Two plugin announcements randomly collided. I attended Steven Word’s talk called “Unconventional WordPress” and unconventional it was. At the end of the talk he unveiled the plugin that powered his presentation WP Present. Later in the day Jake Goldman presented his topic and also unveiled his…