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  • Side hustle to full time business w/ Travis Lopes

    Side hustle to full time business w/ Travis Lopes

    Jul 29, 2021

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    by

    Matt
    in Business, Interview, Marketing, Startups

    Is there ever a right time to start a business? We could subscribe to every podcast, take every online course, thumbs up every video Troy Dean puts out on Facebook and we still wouldn’t be 100% ready. Imagine having a full-time job and peddling your small piece of software on the side. Before you know…

  • Recapture.io: From part time business to world domination

    Recapture.io: From part time business to world domination

    Jul 15, 2021

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    by

    Matt
    in Business, Interview, Marketing, Startups

    I appreciate a good side hustle story. Someone slogging away in the cubical but slowly building up an audience on Twitter on the weekends. I’m sure you know all about the “build in open” movement, and today’s guest really shocked me with that. See, maybe like you, I’ve listened to Dave Rodenbaugh on his podcast…

  • Eight years and 100,000 active installs later

    Eight years and 100,000 active installs later

    Jun 29, 2021

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    by

    Matt
    in Business, Interview, Marketing, Startups

    Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself, I can tell you that I’m constantly trying to learn and dissect what some of the most successful brands are in my space. How did she do it? What does the website look…

  • Founder marketing: Hiring a media creator

    Founder marketing: Hiring a media creator

    Jun 21, 2021

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    by

    Matt
    in Business, Interview, Marketing, Startups

    The important role of an in-house media creator (or content creator) to a brand, especially in the software space, has been a topic weighing on my mind for a while. In today’s episode, I break down a few clips from a recent episode of Bootstrapped Web, where hosts Brian & Joran discuss their challenge of…

  • Mindful School Marketing: Finding a great podcast co-host

    Mindful School Marketing: Finding a great podcast co-host

    Jun 15, 2021

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    by

    Matt
    in Business, Freelancers, Interview, Marketing

    Forming a successful partnership in business might be the most powerful, yet, most challenging things to do right. This goes beyond simply linking to each others business or handing over the occasional customer referral. I’m talking about two (or more) partners both handling responsibilities and working towards a shared goal for the overall mission. Tara…

  • Lindsay Halsey on building Pathfinder SEO

    Lindsay Halsey on building Pathfinder SEO

    Jun 8, 2021

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    by

    Matt
    in Business, Freelancers, Interview, Marketing

    There’s a fine balance between optimizing your services for profits and providing satisfactory value for the money you charge your customers. Let me frame that for you: A high-touch, white glove services business is people + time intensive. If you own a boutique agency, you’re aware of the time and money you invest on all…

  • Brian Jackson: From marketing Kinsta to building a plugin business

    Brian Jackson: From marketing Kinsta to building a plugin business

    May 31, 2021

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    by

    Matt
    in Business, Interview, Marketing, Work/Life

    Today’s guest used to sit on the opposite sides of the WordPress hosting competition table from me. At one point in his career, he was pumping out content on Kinsta’s blog like an absolute machine while I was raging against that machine, selling would-be customers on Pagely’s hosting stack. So where is Brian Jackson, former…

  • Launching ZipMessage w/ Brian Casel

    Launching ZipMessage w/ Brian Casel

    May 23, 2021

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    by

    Matt
    in Business, Interview, Marketing, Startups

    It took me a while to draw out what I wanted to say in today’s monologue about our guest. This will be his 6th appearance on the show. With this episode, we’ve covered 4 different SaaS based businesses, with a handful of digital products and one service-based business that’s still running, of which, I’ve never…

  • A new business model for no code

    A new business model for no code

    May 16, 2021

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    by

    Matt
    in Business, Freelancers, Interview, Nocode

    I came across Kristen Youngs’ YouTube channel while I was exploring the popular no code Bubble.io platform. At first, I thought she was creating the typical tutorial videos channel around this very popular app building platform, but as I explored more, I realized she was building a very unique business behind the scenes. I think…

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