I was having an interesting discussion with my Father the other day.
We were discussing the topic of offering too much. Being involved in multiple business models. Spreading ourselves thin.
In other words, we have many buckets of revenue.
My father has been in business for over 40 years running his own dealership, sporting goods stores, and other various small business. He knows a thing or two about getting off the ground. He made an excellent point that I think needs to be understood in 2011:
Part time job’s have a new meaning.
We generate income with parts of other jobs or business model’s.
In 2011, especially in the entrepreneur scene, companies are not sticking to just one revenue stream. You don’t set out with a business model to provide just one service. You have to be more agile now to compete, to keep costs down, and to keep growing.
Let’s take a look at building out your part time job or new bucket of revenue.
Chris Brogan is back at it again.
Pissing people off by releasing a new book, Google+ for Business: How Google’s Social Network Changes Everything (aff. link)
If you don’t know Chris, he’s a pioneer of a business model that has really taken off in the last few years.
“People have been doing it for years!” you scream?
Not like this they haven’t – and it’s pissing people off.
Let’s take a look at this “new business model” and see if we can figure out why it’s hard for consumers to accept and people like Chris to deal with.
Struggling with your digital media efforts?
Don’t even know what the phrase means?
That’s OK – this list might help you see some of the things you are missing. If you already acknowledge the majority of this list, then you’re on the right path.
The following list are possible issues you might be faced with. Many small businesses I talk to are so busy working – they have forgotten to sell. Developing a solid digital media web marketing plan that connects all the dots will generate more business than traditional media.
Most of you know what you should be doing, now it’s time to execute on it. Take some elements from this article and get to work!
Now, onto the list!
You have you’re idea and now it’s time to put it to work.
Ideas are a dime a dozen, it’s the execution of the ideas that really matter.
It’s easy to publish yourself on the web. It’s easy to get a website or create a Facebook page. It’s easy to start writing blog posts and uploading your own content.
But where does it go?
How do you get people to visit your website or blog?
Consider this the primer to a series of posts I’m putting together on launching your idea onto the web and connecting the dots to make it all work.
An odd thing happened the other day when someone asked me what I did for a living.
It’s a loaded question, but when I was done rambling about my small business consulting practices and digital media studio services I also said I was a blogger.
Am I really a blogger?
I’ve been blogging for about a year now and I’ve never really added it to my list of professions. Let alone told someone that when they were looking to evaluate my abilities.
What about you?
Do you consider yourself a blogger? Do you want to?
We get it. You can’t stand yourself.
I consult with clients that tell me:
“I can’t video blog, I can’t stand to look at myself.”
“I can’t podcast, I hate my voice.”
“I can’t blog, I have nothing good to say.”
“I can’t do social media, no one cares about me.”
Sound like you? Sounds like me too.
We all think it and it’s about time we change that tune.