50 Reasons Why Your Marketing Efforts Suck

Struggling with your digital media efforts?

Don’t even know what the phrase means?

That’s OK – this list might help you see some of the things you are missing. If you already acknowledge the majority of this list, then you’re on the right path.

The following list are possible issues you might be faced with. Many small businesses I talk to are so busy working – they have forgotten to sell. Developing a solid digital media web marketing plan that connects all the dots will generate more business than traditional media.

Most of you know what you should be doing, now it’s time to execute on it. Take some elements from this article and get to work!

Now, onto the list!

  1. You don’t sell anymore – you just work.
  2. You don’t have a a website built on new standards.
  3. You don’t have a social media plan.
  4. Your website sucks.
  5. You don’t have a website.
  6. You use an @hotmail account to have your customers e-mail you.
  7. You forgot your purpose.
  8. You think it’s OK to pay large sums of money for radio ads.
  9. You’re not blogging.
  10. Your not producing interactive HD Video.
  11. You don’t do free.
  12. You’re not building relationships online.
  13. You’re not updating your site with any new content.
  14. You have no way to measure the traffic to your site.
  15. Your site is not HTML5 or mobile ready.
  16. You are paying too much money to an “SEO company.”
  17. You don’t do SEO at all.
  18. You have no online lead generation.
  19. You’re using photography from 10 years ago.
  20. Your print media is lackluster and low quality.
  21. You don’t tweet.
  22. You don’t Facebook.
  23. You don’t link up on LinkedIn.
  24. You don’t know what the last 3 lines meant.
  25. You don’t have a newsletter.
  26. You’re not collecting a database of customers.
  27. You’re not asking questions.
  28. You are not sure how to promote yourself.
  29. You don’t hire from LinkedIn recommendations.
  30. You aren’t teaching anyone, anything.
  31. Your logo is from clipart.
  32. You don’t realize Digital Media marketing is an investment.
  33. You don’t have an online following or fan base.
  34. Your business cards don’t reference your web property.
  35. You don’t have any customer testimonials.
  36. You don’t thank your customers.
  37. You don’t have a “Like” button.
  38. You don’t know what that is.
  39. You don’t respond to your business reviews on Yelp.
  40. You don’t have a Google analytics account.
  41. You don’t have a Google webmaster account.
  42. You don’t have a Google local business account.
  43. You don’t podcast.
  44. You don’t produce any webinars.
  45. You’re afraid of the cost.
  46. You don’t appear on Google.
  47. You don’t appear on Bing.
  48. You don’t appear on Yahoo.
  49. You’re not engaging in Real Time.
  50. You don’t have a great team to pull all of this together for you.

That’s just 50, but there are probably 50 to 100 more variables holding you back from proper digital media marketing on the web. What are you going to do to change this?

Pick a number and start today. Reach out to me if you need help.

Post any questions or additions below and remember to follow me on Twitter, Facebook, or Google+.

(Updated Post on 8/16/2011)

[Photo Credit]


[…] role in success.Put down your Christmas shopping list and let’s get to it!What I Wrote1. 50 Reasons Why Your New Media Marketing Sucks – A great list for any new or existing marketing plan you might be running. There could be a […]

Glad you enjoyed it! 🙂

Seems that small business everywhere are trolling the same line. I’ve got another post coming out tomorrow you might like too.

Check back!

Glad you enjoyed it! 🙂

Seems that small business everywhere are trolling the same line. I’ve got another post coming out tomorrow you might like too.

Check back!

51. You try to make it perfect before you launch it.
I’m often reminded of this quote…
“Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful.” -Mark Victor Hansen


Great points!

Marketing used to be relatively simple even if you weren’t very good at it. A relatively limited geographical marketing area supported by relatively few media options. The world has changed and today businesses need to fully understand that if they don’t fully understand New Marketing then they need to find someone who does.

Adapt or die.


There are lots of great bits of advice there and you covered 2 of my biggest pet peeves: using a really cheapo old email account like a hotmail account for business, and also using horrible quality old photos to represent your business. When a gmail account is free and digital photography makes things so easy to create new photos, there’s little excuse to not do those two things especially. With the number of companies that help businesses get Facebook fans and Twitter followers listed at http://www.buyfacebookfansreviews.com there is also very little reason to not attempt to have a decent social media presence in almost any industry imaginable. One thing that I would mention though in a response to this list is that spreading yourself too thin and trying to do everything imaginable might weaken your overall efforts. Creating and growing a podcast for instance is a lot of work on its own: combining that with everything else on the list at the same time might spread your efforts too thin. Focusing on what works in your specific niche and picking and choosing your points of attack might be the wisest strategy for most businesses that have a finite amount of resources.

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