Category Archive: SEO

A/B Testing Gravity Forms & Mailchimp

ab testing matt report

The Matt Report will be getting a minor facelift soon to accommodate the Pro membership portion.

Instead of landing on the homepage and seeing the blog roll, the visitor will be presented with a unique landing page with a few new options. I’ll be using the Gravity Forms plugin and the Mailchimp addon to connect visitors to my newsletter.

I use GF as my contact form because I can connect it to Trello and other services. Now I can use it’s built in conversion tracking to help with some basic split testing. Here’s how!

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Google Analytics Slams SEO. Hides Organic Keywords.

google encrypts keywords

Uh, what the hell?

So in an effort to make search more secure, Google is really dropping a bomb on SEO.

As internet entrepreneurs we really live and die by our Google Analytics reports. We want to track the keywords people use to find us and the referring websites that sent them here. We all want to increase our traffic.

The ability to measure ROI for SEO and online Advertising is the reason why we do it in the first place. Now we’re about to take a major body shot to keep these keywords hidden.

Continue reading for a 30-thousand foot view of what’s going on and how it’s going to impact your success with web marketing.

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3 Ideas For Planning Better Call To Action

planning

I’m working on a new project that has a ton of potential call-to-action areas.

We want to get visitors to contact for a free consultation, sign up for their newsletters to stay informed, register for live events to meet and greet and lastly connect via social media to stay in touch.

Normally, I have to really pull some teeth to get one CTA in place – now I have too many.

So what do you do when you have two, three, or four? Let’s take a look at some of the ways I’m handling the organization of all this.

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What The Hell Is Wrong With You People?

whatthehell

I was thinking of skipping this article until after the new year.

You know, holiday niceties and all.

I can’t.

What the hell is wrong with you people advertising in traditional media?

I’m looking at the most popular local magazine that covers my region. I’m flipping through the magazine, noticing the ad ridden pages. More than usual. You can tell it’s the holiday issue.

I tabulated the first 75 advertisers in the magazine – about half way through. Only 7 of them had mention of social media. Only 1 with an actual Facebook link – the rest just displayed icons.

What the hell is wrong with local business? Read on to find out and gain access to the list of 75 businesses – maybe you can help them.

What we are learning

  • Social Media is a must for marketing.
  • Track ROI for traditional marketing.
  • Connect with your clients.
  • Beat out the competition.
  • Addressing some of the 50 Reasons why your marketing sucks.

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This is NONE of your business

Looking for a consultant to help you with your business opportunities and New Media marketing efforts?

Do you want it for FREE?

I’m offering up free bi-weekly sessions where I work closely with small business owners, non-profit directors, or employees holding new media responsibility.

Go behind closed doors for 2 weeks to brainstorm, ask questions, get tips and tricks for helping you with your business. Once the doors open, materials you have learned will be shared with others to benefit the 2W2L community.

Keep reading if you’re interested.

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Blogging 101: Pulling The Plug. The Effects of NOT Blogging


Last week I pulled the plug on my site to prove a point.

Ok, I didn’t REALLY pull the plug.

I’m reading Made to Stick by Chip and Dan Heath. In the book they refer to a set of doctors who were trying to prove their credibility. The doctors were trying to prove that ulcers were caused by bacteria. One of the doctors drank a vile of bacteria, to demonstrate ulcers could be cured by antibiotics. This past week, I stopped posting to watch my stats drop like a rock.

The Stats

In the example graph above, you can see the chart taper off. This is when I stopped posting. This is where you see my stats drop. This is where I start losing visitors interest in my site.

Duh.

This is an obvious cause and effect test. I stop posting, I start losing traffic – no real secret here. But there are two points that I noticed, which really weren’t the case a little over a year ago.

The Social Effect

Traffic to my site didn’t fall off the grid. Google analytics tells me I lost 37% of my visits compared to the week before. However, I’m still at a 28% increase for the month compared to the last. That thirty-seven may seem like a lot – and it is – but the main drop is in traffic coming from twitter and stumbleupon. A lot of the spikes in my traffic are attributed to broadcasting my posts out into social media. I was still getting a steady flow of traffic organically, directly, and from referring sites/projects I’m associated with.

The Commenting Effect

Notice that slight blip on the radar near the end of the graph? I had commented on a popular blog that day.

So what, you say?

Well, it shows a fairly interesting metric. Just how important it is to get out there and comment on other blogs, forums and sites that interest you. This week I attended one of Chris Brogan’s first webinars to an open audience. He was doing a recap of blogging for small business and it was quite entertaining. Someone raised a question in the Q&A session if it was OK to post a link back to your blog in comments. Chris tends to feel it’s on the spammy side of internet eticcate. I tend to agree, but I certainly have posted links back to my sites when I’m passionate about a topic that I may have already wrote about.

Conclusion

So I didn’t unearth anything mysterious here. I didn’t post anything for a week and I lost visits. What I found interesting was the traffic I lost mostly came from not posting to social media. Organics and linked referring sites still maintained traffic.
It was also proof that increased traffic does not mean just posting to your blog. If you want more uniques – get involved more in social media, comment on sites that are relative to your content and guest blog on other sites.

What else have you found useful to increase traffic to your site?

[photo credit]

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3 Useful Blogging Articles to Enjoy on Columbus Day

3 Useful Blogging Articles to Enjoy on Columbus Day
Looking for some light reading on Columbus Day? Here is a recap on some of the Blogging 101 tips from the last month. If you’re a Web Professional or part-time blogger you may benefit from these 3 fundamental articles.

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How long does SEO take to work?

A quick case study of how fast your SEO can turn around with little effort.

Don’t Force Your Content

A post that discusses the drawback on posting content based on volume. Discover a more committed audience through passionate blog posts.

What’s your timeline for drafting featured posts?

A behind the scenes look into developing featured content for your blog or website.

[Photo Credit]

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Thinking for the Weekend: Google Instant

Thinking for the Weekend: Google Instant


I find it fitting that my first “Thinking for the Weekend” article is being written on my iPhone at one of my favorite Sushi bars.

Google Instant is creating quite a stir with SEO professionals and Web Professionals alike. Many people are wondering how their google ads will perform now that Google is predicting user searches before they finish.

I’m concerned too and I’ll be thinking about it over the weekend. Looking for the dust to settle on Monday and begin a plan of attack.

What are your thoughts?

Read more about Google Instant here.

Update: typos using the wordpress iPhone app.

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