Data – It’s what I love to hate as a web marketer and consultant.
Data tells us who our customers are, where they come from and how long they spend looking at our content. What device they use, what pages they click on and how many videos they watch. There’s the free kind of data and then there’s the data we pay for.
It’s addictive and dare I say it — pornographic.
Charts, goals, heatmaps and social graphs. But guess what you’re forgetting about? Your customer.
Recently at WordCamp Boston 2013, a strange thing happened.
Two plugin announcements randomly collided.
I attended Steven Word’s talk called “Unconventional WordPress” and unconventional it was. At the end of the talk he unveiled the plugin that powered his presentation WP Present. Later in the day Jake Goldman presented his topic and also unveiled his company’s first dance with product – seoslides.
How about that? Two presentation slide plugins built for WordPress unbeknownst to one another in the same building.
So is this what 10up’s been doing with all that talent? If you’re like me, you might be wondering when their product might be launching to the world. Well not so fast. We learn here that this is an investment by 10up’s founder and we should expect to see original product incubated by the team early 2014.
Read on to discover more about seoslides and the future of 10up’s product line.
I tried to get him on the show a while back but our schedule’s didn’t line up. This past weekend, he ran on the business track at WordCamp San Francisco 2013.
Moderated by Matt Mullenweg and joined by past guest Brad Williams and future guest Jake Goldman Shane shared his knowledge on maturing from freelancer to agency. A topic we cover a lot on the Matt Report and a journey that a lot of us take a blind leap into.
Before the talk began, he dropped a knowledge bomb of links that I’ve gathered here for our consumption.
But hey, if you’re listening to the podcast on iTunes or Stitcher – you won’t even notice.
Seriously though, what happens when the lights go out on your client’s WordPress website? Mika leads the WordPress support team at Dreamhost and is part of the core WordPress team reviewing plugins into the repo.
If you’re looking to learn more about supporting clients, dealing with shared hosting and the WordPress community – this is the episode for you!
The social space is quickly coming to an interesting fork in the road.
Facebook’s IPO didn’t just shine light on bloated tech company valuation, but also on the social giant’s lack of innovation. The void of improving our online social experience is filled with attempts of injecting new ads in mobile as an attempt create revenue.
Twitter was built with the premise of instant communication and freedom to connect with others around the world. Twitter encouraged developers to build apps and data sets around their open platform. Now, That freedom is slowly being taken away by the micro update service.
So what exactly are Facebook and Twitter up to?
They are trying to play catch up to Google’s revenue.
For better or for worse, I make a lot of my decision based off of gut feeling.
There are times when you’re making the wrong decision and you can feel it in your gut. You read all the facts, hypothesis, reviews, and hear all the feedback. Can you think back to when you should have listened to your gut? That voice inside that’s saying, “I told you so?”
Guiding your startup, business, or team based on feel is very agile – some would say dangerous? This could be for a new idea, business venture, partnership, or even to eat that extra slice of cake.
I think the gut feeling is important. Why?
There’s so much data and noise out there today that you will never make a decision or act if you’re analyzing all of it. Listening to your gut could save your ass.