Why a SaaS model might be better than selling a plugin

Mar 27, 2013

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in 101, Business, Business, Interview, Marketing, Startups

What happens when your plugin business outgrows itself?

What about if the WordPress plugin model turns your business into a commodity?

Learn how Travis Ketchum the founder of Contest Domination built his product as a plugin and then transitioned to a traditional SaaS model.

If you’re looking to scale your WordPress business or grow revenue outside of the standard theme & plugin business — this interview is for you!

Interview with Travis Ketchum founder of Contest Domination

Watch on YouTube

Listen to the audio version

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“I knew my plugin would become a commodity”

Travis recognized that his contest plugin could be copied and turned into a commodity really fast if it stayed in the repo.

His transition to SaaS isn’t leaving WordPress behind however. He’s still building for WordPress and enhancing the product so it does work flawlessly with our favorite CMS.

Travis says he sees a melding of WordPress plugins and SaaS solutions becoming more and more popular in the ecosystem.

If you’re looking to scale your business do not miss this episode!

Some of my favorite quotes from this interview:

“The code I got was absolutely unusable”

“I knew my plugin would become a commodity”

“Use the best developers and designers money could buy”

Do you like learning about all things business for WordPress? Let me know below and share this podcast with others!

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One response to “Why a SaaS model might be better than selling a plugin”

Selling Your Premium WordPress Plugin: Podcast Interviews

July 24, 2013

[…] Why a SaaS model might be better than selling a plugin (March 2013) – First listen to the Mixergy interview listed above with Contest Domination founder Travis Ketchum. Then listen to this interview where which takes place 7 months later. Travis catches us up on how he scaled up his plugin to a SaaS model and skyrocketed his startup. […]

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