Interview with Justin Jackson

interview with justin jackson

I’ve only geeked out a few times when booking someone on the show – this was one of them.

I was excited for the opportunity to sit down and dive deep into learning how Justin approaches his work-life balance, because with, Marketing for Developers, and countless other products for sale, he also holds down a day job.

Crazy, right?

Continue Reading

Getting started with Drip for WordPress

how to connect drip to wordpress

This week we find ourselves diving deeper into the Drip marketing service and exploring how to connect it to our WordPress websites.

Last week I eluded to the idea that a lot of marketing tools and tactics fall victim to becoming fads. Unfortunately, many of the tools and web marketing strategies of today are perceived as quick fixes that can be mastered in short time, with little focus.

Not the case. Lucky for you, this article, along with a series of follow-up posts, will break that barrier and give you a taste of marketing automation mastery.

Continue Reading

Demystifying the Marketing Automation Fad


What is it about today’s fad phrases that infuriate those of us exposed to this constant stream of marketing chatter?

Content marketing.

Growth hacking.


Marketing automation.

Surely THIS ONE will set to vaporize like a basketball size chunk of meteor falling into Earth’s atmosphere.

I get the feeling many genuine marketers shake their collective fists at these catchy —  yet marketable — phrases in distaste. Mainly because buzzwords get tossed around the boardroom as the “next best thing” hoping they could be applied as quickly as it takes to sign-up for it’s respective SaaS offering.

I’d like to spend some time discussing marketing automation as it relates to our favorite publishing platform and review some of the real-world examples my team and I have recently worked on.

Continue Reading

S2 E4: Catching up with Julep & Maps Builder Pro

Who knew that getting married and going on honeymoon would take up so much time?

Devin and I are back to recap where we’ve been and what we’ve accomplished over the last month. One of the biggest lessons I’ve learned? Business and life are going to constantly challenge you — sometimes at the same time.

Give yourself some breathing room and if you can avoid it, don’t jam-pack yourself with what can be avoided. If you can carve out some buffer time for the unexpected, you’ll be able to handle things that crop up a little bit easier.

Enjoy this episode and we’ll see you next time!

Continue Reading

Using a recruiter to hire a WordPress developer

spoils of war

I was recently contacted by a large recruiting service on behalf of a client in my area seeking to hire a WordPress developer.

As a boutique agency owner — the struggle is real.

I’ll attend most opportunities if I think it will progress my business and my portfolio. Once I knew the recruiter was okay with talking to an agency owner and not a solo developer, we scheduled the call.

Here are three critical points that an organization hiring a recruiter for WordPress development should consider:

Continue Reading

Using Facebook ads to grow a list. Announcing a new co-host.

I turned to Facebook ads this week in my quest to grow the Julep beta list to 100 subscribers.

If you’ve been following along, I’m actively developing a new plugin that will make your WordPress images a little more fun for readers. The plugin hit a bit of a snag these last 2 weeks, with a critical bug that is stopping me from shipping the first version.

I’m in a bit of a time crunch as I’m ramping up for my wedding at the end of the month and then off to honeymoon. I’m looking forward to getting this bug squashed and releasing it within the next week. Getting a workable version before I leave is an important goal for me so I can hit the ground running when I get back.

Currently I’m sitting at 87 beta subscribers which isn’t too far off from my short-term goal.

Continue Reading