Being a freelancer means you get to run your business your way.
More than likely you start by building your personal brand. You take a deep breathe and look at yourself in the mirror. Who am I? What do I offer? How can I deliver value? What is the purpose?
When you meet Ozzy, you get a feeling that this guy gets it. As well he should, being a seasoned WordPress freelancer and all. He’s been in the game a while and I want you to take away a few key lessons:
- Finding clients that fit your process
- Have a purpose
I’ve had the amazing opportunity over the last two years to talk to a lot of amazing WordPress people — Ozzy is no exception. I hope you enjoy this episode as much as I did.
Interview with Ozzy Rodriguez
Ozzy Rodriguez is known for his work as a Genesis-loving custom developer and co-host of the unique and sometimes irreverent WPBacon podcast. To keep things interesting, Ozzy works with a diverse client based from startups to dog walkers. Ozzy’s role as part of the WPBacon podcast started small and grew into being a co-host until the ultimate winding down of the program. WPBacon’s podcast started off with monthly educational programming. The audience requested more frequent episodes which the creators willingly accommodated.
What was discussed during the interview
(Times correspond to video)
03:00 Why should someone new to WordPress use Genesis?
05:45 How can developers and implementors work together?
09:15 At what point do you conclude that Genesis would not be the right tool to use for a client’s project?
11:30 What steps should freelancers take to be noticed and found in the community?
16:00 What role does content marketing play in your business?
18:00 How did you decide which services to offer to your clients when you started out as freelancer?
21:30 How do you decide which clients to work with? Do you have a specific industry?
24:45 What’s the story behind the WPBacon podcast?
27:20 How did you differentiate guests and content of the WPBacon podcast stand from other WordPress podcasts?
31:00 What did you do to keep consistent publishing schedule for WPBacon podcast?
33:45 Are we still just talking to ourselves when we are podcasting about WordPress?
35:40 What are your words of advice to people thinking about starting a podcast?
36:50 If you could rewind, how would you build or run your business differently?
List of Resources Mentioned
Ozzy Rodriguez: Twitter- @ozzyr Website-Ozzyrodriguez.com
WPBacon past episodes on itunes
Article by Tom McFarlin: WordPress Developers: The Programmer and the Implementor
Find a WordPress Meetup in your area
Find a WordCamp in your area
Article by Brian Krogsgard How much should a custom WordPress website cost?
Scrapebox (use it for good, not for bad intentions)
Let me know when more MattReport.com Pro content is published related to topics from this interview
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