Episode 31: Growing your WordPress theme shop w/ Adam Pickering
Learn what Adam Pickering did to grow his WordPress theme shop and build his brand.
Adam is co-founder of Mint Themes and designer of the Astoundify crowd funding theme. We have a great discussion about how he built his companies, leveraged SEO to drive traffic, and how to price products.
If you find yourself sitting in a similar seat — don’t miss this!
Interview with Adam Pickering of Mint Themes and Astoundify
Listen to the audio version
How to drive more traffic to your theme site
You’re going to learn a lot in this episode, so I hope you have a pen and paper ready!
Adam discussed that targeting niche theme markets was the stepping stone for Mint Themes. When he launched his first theme SoundStage, he actually had experience with being in a band. He knew what folks looking to launch a music site wanted. He was able to create great blog articles and keywords around the niche.
What do we call this? Content marketing!
He slowly started building out other niche sites for WordPress themes — including Church based themes. Eventually to wrangle all the marketing under one roof, he needed to build a brand. Thus, Mint Themes was born.
This is a great journey to listen to if you are wrestling with your marketing efforts. Learn from Adam and put it to use in your own WordPress business.
What do you think about Adam’s adventure?
You’re not charging enough for your theme
Oddly enough, my good friend Chris Lema just posted this today.
Adam also felt like we were in a race to the bottom. Mint Theme’s pricing is on the higher side of the average and he justifies it. Adam’s point is to let customers know, you’re a real person or team with real expenses — this is a real business.
Take pride in the product your offering and the price will reflect that.
Your thoughts on pricing WordPress products?