Episode 30: The Genesis of Copyblogger

Do you know how hard it is to craft a headline about a guy who spends his time writing headlines?

Introducing Brian Clark, founder of Copyblogger Media, is down right nerve wracking. I don’t even want to type anymore, that’s how badly I think I’m going to get criticized.

I digress.

Here are a few headlines that danced around my head:

Episode 30: Watch Brian Clark ride a Unicorn and throw a kitten” o“Episode 30:  Jeff Bridges as Copyblogger founder Brian Clark” and lastly “Episode 30: Guy blogs, builds million dollar WordPress company”

Enough! Let’s get to the show!

Interview with Brian Clark founder of Copyblogger Media

Watch on YouTube

Listen to the audio version


Know, Like and Trust

Know, like and trust.

This is the mantra of the Copyblogger team and my takeaway from this interview.

It’s not your PHP chops, Photoshop skills or the size of your WordPress team — it’s that folks know you, like you and trust you.

Forget sales revenue for a moment. Forget building a massive WordPress website. It’s about forging the relationship of a client that will stay with you and work with you for years to come.

Not just a one off project.

Here’s the way I see it — if you’re spending time applying this mantra, chances are you’re also going feel the same way about the client.

Working together will be frictionless. There won’t be awkward talk about payment or timeline. You won’t have that weighted feeling when the client e-mails in for a new project update. The relationship you created doesn’t have room for negative feelings — this is how you do business now.

What’s the best way to let client’s know about the new you? Content marketing!

Copyblogger is different

This interview isn’t about how StudioPress themes are designed or how they run their support forums — it’s a look into their diversified products and services.

Personally, I’m really excited to see where they go with the Scribe software they produce. I think it’s smart, possibly necessary,  to diversify yourself beyond WordPress to achieve higher levels of scale and growth.

There’s no surprise that with a recent redesign of their website, they are all in on content marketing.

I’ve said it before and I’ll say it again: We’re in an interesting phase of the WordPress growth spurt. It’s only a matter of time until we see some larger WordPress companies really break away from the pack and follow the traditional path of a silicon valley startup.

Could Copyblogger be the first?

(I’m speculating here, but someone’s gotta do it.)

This interview

You know I like to pop in from time to time and share my feelings about my progress as the host of the podcast.

If you couldn’t tell I was nervous in this interview. Brian’s just one of those super smart guys that should be on a Wheaties box. Interviewing a guy like him as a newbie podcast host and then having to write about him in this blog post as someone who sucks at writing — not fun.

I want your feedback. Did you like this episode? Do you want something different?

I’m grossly behind on publishing episodes, but it’s because I want the lessons to properly sink in. This was recorded almost 2 months ago and I have 15 to publish. I’m working on it.



5 responses to “Episode 30: The Genesis of Copyblogger”

  1. Angie Meeker Avatar
    Angie Meeker

    Matt – I haven’t even listened yet and I’m sure it’s going to be great. You’re interviewing amazing people in the WordPress community and you have to really hear this: they wouldn’t come on your show if you’re weren’t ALSO amazing. Just sit in that awhile, man! Keep up the great work.

    1. Thank you Angie, it means a lot!

  2. WP Mayor Avatar
    WP Mayor

    Legendary stuff Matt, thanks to Brian too for sharing with the rest of the community. You’re doing a great job with these interviews Matt, keep it up!

    1. Really appreciate Jean! Thanks for stopping by 🙂

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