Category: Business
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Startup Platform Episode 1
Looking to work up a sweat optimizing your next WordPress website launch this summer? Of course you are! In this premier of The Startup Platform, we cover the major building blocks of launching a successful web project from bottom to top. Kristin and I take you through this fast paced boot camp of goal setting, content planning, and…
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WordPress business toolkit part 1
Running a WordPress business? Of course you are! If you’re not, you can use these services for any form of online business. In part 1, we’ll briefly cover WordPress hosting, a few plugins, and a couple or my choice productivity tools. There’s some cross compatibility from the blogging tips post, but I’ve wrapped some new context…
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Pricing a WordPress product
It looks like 2014 WordPress entrepreneurial resolutions include launching new products. I’m also on that list and because of that I’ve been thinking a lot about pricing. In fact, my friend Chris recently published a new e-book, The Price is Right An Introduction to Product Pricing that I downloaded for my two-day getaway in Maine.…
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My 3 keywords for 2014
If you’re like me, it’s hard to sum up all of the little things you’re striving for in the new year. It’s all the same rhetoric to us: Lose weight Save money Have “me” time Be more organized I’ve always tried to approach every challenge, task, or situation from a 30-thousand foot view to find…
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6 Killer market validation tips
Yesterday I posted 4 tips for content marketing and today I want to followup with how you can get instant market validation while that audience grows. Arguably, the methods I mention in that article will help you validate your idea with the audience on the respective channels — but even that could be a slow…
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4 Content marketing tips for startups
During a pre-sale call for my consulting service, a client asked me if I did content marketing “campaigns.” Now there are PPC campaigns, impression campaigns, and even some podcasting could be looked at as a campaign — but not your overall content marketing. Here’s why: If you’re looking at content creation as as this thing you…