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  • What it feels like to disrupt ecommerce forever

    What it feels like to disrupt ecommerce forever

    Dec 16, 2021

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    by

    Matt
    in Business, Nocode, Startups

    A tricky part about all of this stuff we do in business and online is to not let the work consume you. I know people say that your work is not your worth, and I get it, but it’s really hard for me to disconnect from that. To show the world what you’ve built and…

  • Lemon Squeezy: Taking on ecommerce & WordPress

    Lemon Squeezy: Taking on ecommerce & WordPress

    Dec 9, 2021

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    by

    Matt
    in Business, Interview, Marketing, Startups

    “Just when I thought I was out…they pull me back in” a famous line from Godfather Part III and a recurring theme I’ve noticed for those of who have used WordPress for a while. No matter how much we might moan about the shortcomings of WordPress, it’s still pretty darn powerful. The core of WordPress…

  • How to become a WordPress ambassador w/ Maciej Palmowski

    How to become a WordPress ambassador w/ Maciej Palmowski

    Nov 24, 2021

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    by

    Matt
    in Business, Interview, WordPress News, Work/Life

    There’s no better feeling than when you launch something that just clicks with people. I guess at the end of the day, folks that build businesses or create content are simply seeking acceptance. We want to see our idea flourish, to be adopted by the masses, and to leave an impact. When Maciej Palmowski launched…

  • Building a theme business using Gatsby w/ Alexandra Spalato

    Building a theme business using Gatsby w/ Alexandra Spalato

    Nov 5, 2021

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    by

    Matt
    in Business, Interview, Marketing, Startups

    Now that the WordPress acquisition market has cooled a bit, it’s time to stoke the fire on all things Gatsby and JAMStack-y-ness….again. Don’t let Full Site Editing steal all of the thunder, there’s still so much happening around headless WordPress and the ability to integrate 3rd party APIs to take the place of plugins. Look,…

  • Competing with content w/ Derek Gleason

    Competing with content w/ Derek Gleason

    Oct 22, 2021

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    by

    Matt
    in Freelancers, Interview, Marketing

    I mentor at a local business accelerator for sustainable startups that have community impact. Small — no, tiny — startups that are just getting out of the idea phase. More often than not, this is the founder’s first leap into running a business. About 6 weeks into this 12 week program, I teach a class…

  • Dave Foy’s switch to Webflow

    Dave Foy’s switch to Webflow

    Oct 7, 2021

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    by

    Matt
    in Business, Interview, Marketing, Nocode

    As designers or developers — even product makers — when WordPress is your hammer, everything looks like a nail. WordPress is certainly in an inflection point. Where as the software is evolving, read: gutenberg + fullsite editing, the community of users grapple with what WordPress really is. I feel like that’s a statement which has…

  • Syed Balkhi on Awesome Motive acquiring Sandhills Development plugins

    Syed Balkhi on Awesome Motive acquiring Sandhills Development plugins

    Sep 24, 2021

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    by

    Matt
    in Business, Interview, Startups, WordPress News

    The WordPress acquisition world was rocking this week. If this week were a heavyweight fight between Learn Dash and Sandhills Development, Pippin would certainly be the beloved veteran. You can hear more about his side of the story in this podcast interview. Today I got to sit down with Syed Balkhi, founder of Awesome Motive,…

  • Pippin Williamson on selling his plugins to Awesome Motive

    Pippin Williamson on selling his plugins to Awesome Motive

    Sep 22, 2021

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    by

    Matt
    in Business, Interview, Work/Life

    Today’s a bittersweet moment in WordPress business land with the announcement of Awesome Motive acquiring Sandhills Development suite of plugins including Easy Digital Downloads, AffiliateWP, and more. I’m honored to call Pippin my friend who has helped me “grow up” in the WordPress community. I’m happy for him, and sad that he’s retiring from the…

  • How to find the perfect customer in a crowded market

    How to find the perfect customer in a crowded market

    Aug 13, 2021

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    by

    Matt
    in Business, Interview, Marketing, Startups

    Even with all of the WordPress consolidation happening, there’s still plenty of opportunity ahead for the industry. There’s lots of potential users, customers, and room for investment (note: we just saw the acquisition of Yoast happen by Newfold, formally EIG. If I had to guess, somewhere between a $30-50M deal.) If you though the plugin…

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