Episode 44: Avoid getting burned by other agencies

What do you do when your agency is burned by bad service and unlucky outsourcing?

Roll your own offering.

Our latest guest Robert Neu of YouNeedFat.com takes us down the journey of starting his WordPress agency and why web marketing along with seo services became the cornerstone of his success.

Armed with a developers background and the hustle to do things right, he declares when you want something done right you do it yourself.

Let’s go!

Interview with Robert Neu of YouNeedFat.com


Making it happen

My favorite type of WordPress entrepreneur story is one that starts from a passion to put out a damn good product or service.

In my humble opinion, we’re living at the tail end of the minimal viable product or MVP.

As of late, I’m seeing that theory flood the market with half baked products and niche services that can’t sustain past a short shelf life.

Don’t get me wrong, I think there’s a use case for MVP but I think it gets trumped by good old fashioned elbow grease and a desire to put out something great. AsI mention in the interview, Fat Media’s website is one of the best around and it’s success pays tribute to that attention to detail.

Not a slapped together theme or landing page but a well though out funnel.

Why listen to this episode?

We’re going to learn from his story of getting burned in the past by well known SEO firms promising results and not delivering — to the point they fudged their reports.

This hits home with me because I fell for the same pitfalls when I started Slocum. I relied on 3rd party vendors to deliver a service that never really helped my client or my bottom line.

Hopefully in today’s episode we all learn from this mistake.

Realizing this wasn’t going to build a healthy and scalable business, Robert did something about it. Armed with a cache of tools, the Genesis framework and WordPress dev skills he now brings a strong offering of home-brew services to his client’s.

Work life balance

It’s been a while since we talked about enjoying the work you do.

“You need a fat presence on the web to succeed.”

A call to action that really sets the stage for Fat Media’s clients and brand alike.

It’s the type of twist on things that sets him apart and lures the kind of client that is willing to have some fun with the whole process.

Why so serious?

After this interview you might not be offering up such dry geek speak anymore.

Want the secret to long term success? Enjoy what you do and make your customers experience your service the same way.

How do you fuse your lifestyle with your business?

Yo, you like this theme?

Something I’m really proud of is our new Minimize theme. I plan on writing more about this launch, but I wanted to let you know you can download it from the WordPress.org repository or contribute on GitHub.

Maybe you know someone that could use the pro version packed with premium support and more colors? Send them here.

So if you’re looking for something lightweight, responsive or just want to dig into our code and #DramaPress it up — go nuts! 🙂


3 responses to “Episode 44: Avoid getting burned by other agencies”

  1. Great show. You’re right Fat Media’s site looks great.

    That’s a really good point about caution around outsourcing and positioning as an agency that delivers real results.

  2. Hi Matt,

    Love the podcast. One of you mentioned a theme for musicians in the podcast. Do you remember which one it was?


  3. The theme I mentioned was from my friends at AudioTheme. You can check it here: http://audiotheme.com/

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