Author: Matt

We live in an age of information and “how-to do anything” tutorials lay at our fingertips. If you’re looking to start a business online, there’s a massive amount of self-teaching content for you to consume produced by “teachers” that created said content, through the same means. To the point where, literally, anyone from any background…

Dear readers, The following conversation is made available to help agency owners and clients understand the importance of running a profitable web project. If you’re an agency, this can help start the conversation with your clients. If you’re seeking to hire someone, this is a great primer to work with one another. Thanks for inquiring…

Rachel Carden is a web developer & designer within the student affairs division at the University of Alabama. Carden is also the driving force behind the latest WordPress conference, WPCampus. In today’s episode, we discuss the different challenges of managing web projects at large universities and the challenges that come with starting a new community…

Does real marketing in the WordPress product space exist? For the past few weeks, I’ve been chatting with other plugin and theme shop owners and asking what their marketing strategy looks like. • Do you have a paid marketing position at the company? • Do you have a set budget to spend? • Have you…

How do publishers make money online? If you frequent the average WordPress news-y property, it goes like this: Paid/Network ads Sponsored reviews Affiliate links Few WordPress publishers have an actual product for sale to generate their revenue. The alternative? Pump out content littered with affiliate links and network ads — even if it conflicts with…

I’ve only geeked out a few times when booking someone on the show – this was one of them. I was excited for the opportunity to sit down and dive deep into learning how Justin approaches his work-life balance, because with, Marketing for Developers, and countless other products for sale, he also holds down a day job.…