S2 E7: Are WordPress themes a viable business?

wordpress themes business

S2 E7: Are WordPress themes a viable business?

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Can authors still make money selling WordPress themes?

In today’s episode, Jonathan Atkinson an Envato Exclusive Author, joins Devin and I to discuss the current state of affairs in the WordPress theme marketplace. Atkinson shares some deep insights into Envato’s recent corporate restructuring, impact of multipurpose themes, and progressive competition in the space.

Envato isn’t the only distribution point lacking balance either. I discuss some of the challenges with the freemium-to-premium theme business model that I experience at WordPress.org with Slocum Themes. Top spots are worth a lot of money on WordPress.org and with recent findings of automated downloads knowingly — or unknowingly — gaming the rankings, it can be a disheartening experience for authors trying to run a respectable business.

Of course, Devin and I update you on the status of our plugin businesses and more! Enjoy today’s episode? Consider leaving us a 5-star review on iTunes or join the newsletter to stay connected.

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  1. Jonathan Atkinson on November 2, 2015 at 3:01 pm

    Hey Matt – great show and thank you for inviting me to share some insight. It was a wonderful experience and I hope others find the information in this podcast useful!

    • Matt on November 2, 2015 at 3:05 pm

      I’m sure they will, Jon, you’re a fountain of knowledge!

  2. Emma on November 18, 2015 at 8:23 am

    Amazing podcast Matt. It’s always great to listen something useful. Thanks!

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