I invited my good friend, Brian Casel, to return to our airwaves and teach us a new lesson — productizing.
Brian, like most of us, started as a “web designer” then made the shift to product via Restaurant Engine. This is not — let me repeat — not an easy task. If you’ve been following me for a while, you know this is something that I’m working on day in and day out.
In this episode, we’ll dive into his latest launch, Productize. It’s a based on a very popular hybrid model of today’s digital product offering. Brian is offering up the course content with a healthy mix of video, consulting, and private membership. Sound familiar?
If you’re looking to productize your consulting services , this episode is for you. Join us as we unpack the methods of productizing and how you can apply this to your business.
What was discussed during the conversation between Matt and Brian Casel