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Matt Report now has an Executive Producer

Note from Matt: I’d like you to give a warm welcome to Lisa Snyder, Executive Producer, for the Matt Report podcast. Lisa has been a faithful listener and fully dedicated to the Matt Report Pro community since it started. We’re both excited to do to bigger and better things for the WordPress entrepreneur community. Sit back and relax as there will be more great things to come!

When I was composing this introduction to my role as Executive Producer, I imagined I was an interview guest on the Matt Report….

Lisa B. Snyder, who are you and how did you get into WordPress?

I have been a Matt Report listener since Spring of 2013 and a Matt Report Pro Member the since inception of the community.

I started using WordPress as my primary platform for website building around the time I attended my first WordCamp Philly in 2010. While I spent most of my career building relationships with small business owners to help them with their employee benefits and health insurance programs, I left the insurance industry a few years ago to focus fully on growing into the tech industry. My business venture is called Silver Hoop Edge and I primarily collaborate with businesses owners and power their websites with WordPress.

I actively participate in my local Toastmasters club. I have been on the planning committee for local events like Philly Women in Tech Summit and WordCamp Philly 2014 .  I attend the WordPress Philly Meetup and GirlDevelopIt Philly programs. I am attending WordCamp NYC  in August 2014 and recently returned from my 2nd Penn State Web Conference.

My home office is in Central NJ. I have been a wife to Ira for almost a quarter century and a Mom to Sam (almost in college) and Jeremy (already in college).

What is main the purpose of adding an Executive Producer to the Matt Report?

I will be conducting brief pre-interviews with prospective Matt Report guests to get them comfortable with the interview process and help figure out what the takeaway lesson will be that the guest can share with the Matt Report audience. After the interview is recorded with Matt, I will create the show notes that you will find on Matt (If you subscribe on iTunes, Stitcher or SoundCloud– stop by the website once in a while to get the resource list from each show.)

Do you think that having an Executive Producer will change the essence or spirit of the Matt Report shows?

No, Matt will still be one having the conversations with guests that become the interviews that you listen to or watch.

What quote do you run your business by?

Start where you are. Use what you have. Do what you can. (Arthur Ashe)

Why did you say YES to taking on the role of Executive Producer of the Matt Report?

  • I love working with WordPress and I see working with Matt on the Matt Report as a natural extension.
  • I want to give back to the community and follow the example of many others that have paved the road before me. I am enriched and inspired by the steady stream of generosity and creativity that I see from active members of the WordPress local and extended community.
  • I want to see the Matt Report and Matt Report Pro community continue and thrive.

What question did I not ask you?

“Why do you feel the need to use your middle initial?”
A few years ago, while reading the local chamber of commerce magazine, I saw my name mentioned in an article. I thought– “How nice that the chamber of commerce is featuring me….” But, after reading more carefully, I found that another WordPress professional, Lisa A. Snyder lived and worked just a few miles from my home office. After finding Lisa A. Snyder on Twitter and meeting her over coffee; I decided that in order to avoid confusion, Lisa Snyder of Silver Hoop Edge became Lisa B. Snyder (B for Beth). Lisa A. Snyder has since moved to the west coast to run her business.

How can people get in touch with you?

Say “Hi” to me on Twitter @zigorzag, in the WordPress Entrepreneurs Google+ group, or find me posting questions and responses in the Matt Report Pro member forum.


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