Creating Niche Products You Enjoy w/ Jason Schuller

Matt Report
Matt Report
Creating Niche Products You Enjoy w/ Jason Schuller

I have to be honest, I get a tad jealous when people say they aren’t coders, then go out to build a SaaS company as if they have been coding all their lives.

My Twitter feed reminds me weekly that someone else is launching a new micro-niche product or app and — dang it — I want in on the fun!

Take Jason Schuller, for example. Though his recent isn’t his first foray into the SaaS world, he doesn’t consider himself a full-blown engineer. Like LeefLets and Rivyt before it, he leveraged WordPress as the backend to his products, while concentrating on front-end design to make the “plumbing” look a bit more magical.

He’s able to leverage core WordPress components like user authentication & management, post types, and custom fields. Nevermind what other “accessory” plugins he might be using, like Gravity Forms.

A testament to Jason and WordPress, I suppose.

I love niche products and I love hearing the stories behind them. It’s even better when you can build something power by teaching yourself how to code, or leverage “frameworks” like WordPress.

I hope you enjoy today’s episode, please share it with others if you do!


Loved listening to this podcast. Just found you Matt – great job.
I was impressed by Jason’s story and I a really love what he has done on
I am developing a plugin for WP, so am looking at the current state of things in the ecosystem. I think Jason is on to something and have something really become popular. Seems like DSKO idea would take off if directed into some very targeted groups. I love the design of it and the site as well.
Both of you are very helpful to those of us trying to building something of our own.
Peace, Jamie

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