Category: Blog
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Cure your product marketing woes
Does real marketing in the WordPress product space exist? For the past few weeks, I’ve been chatting with other plugin and theme shop owners and asking what their marketing strategy looks like. • Do you have a paid marketing position at the company? • Do you have a set budget to spend? • Have you…
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Making money with sponsored content
How do publishers make money online? If you frequent the average WordPress news-y property, it goes like this: Paid/Network ads Sponsored reviews Affiliate links Few WordPress publishers have an actual product for sale to generate their revenue. The alternative? Pump out content littered with affiliate links and network ads — even if it conflicts with…
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Interview with Justin Jackson
I’ve only geeked out a few times when booking someone on the show – this was one of them. I was excited for the opportunity to sit down and dive deep into learning how Justin approaches his work-life balance, because with, Marketing for Developers, and countless other products for sale, he also holds down a day job.…
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Getting started with Drip for WordPress
This week we find ourselves diving deeper into the Drip marketing service and exploring how to connect it to our WordPress websites. Last week I eluded to the idea that a lot of marketing tools and tactics fall victim to becoming fads. Unfortunately, many of the tools and web marketing strategies of today are perceived as quick fixes that…
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Demystifying the Marketing Automation Fad
What is it about today’s fad phrases that infuriate those of us exposed to this constant stream of marketing chatter? Content marketing. Growth hacking. Retargetting. Marketing automation. Surely THIS ONE will set to vaporize like a basketball size chunk of meteor falling into Earth’s atmosphere. I get the feeling many genuine marketers shake their collective fists at these catchy…
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S2 E4: Catching up with Julep & Maps Builder Pro
Who knew that getting married and going on honeymoon would take up so much time? Devin and I are back to recap where we’ve been and what we’ve accomplished over the last month. One of the biggest lessons I’ve learned? Business and life are going to constantly challenge you — sometimes at the same time. Give…
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Using a recruiter to hire a WordPress developer
I was recently contacted by a large recruiting service on behalf of a client in my area seeking to hire a WordPress developer. As a boutique agency owner — the struggle is real. I’ll attend most opportunities if I think it will progress my business and my portfolio. Once I knew the recruiter was okay with…
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How to select the right WordPress theme
This isn’t your typical how-to select a WordPress theme tutorial. Instead of comparing and contrasting features, we’re comparing and contrasting the expectations of a theme buyer and a theme seller. This article should serve as a guide for buyers to understand where they should invest their money and for sellers to ease the pain points of selling themes…
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Overcoming product launch fear & growing your list
We’re back with Season 2 Episode 2 documenting the launch of my latest product, Julep. This week I’ve invited returning guest, Troy Dean of WP Elevation, to talk about the fears of launching a product. We also get into providing some advice for growing your e-mail list for a product launch. Sit back, take a…