Just how long does it normally take you to see your SEO results? I saw results in about a month. Remember this post? If not, let me give you a recap.
A little more than 30 days ago, I got back into the game of blogging. Exiting from my stale and neglected Drupal blog and back to WordPress. In the aforementioned post, I provided screen shots of what was happening to my SEO keywords in regards to Google search results.
Well a few blog posts later and the good SEO is starting to take shape.
<!–more–>The image below represents how Google is interpreting my site now. As you can see, in a little over a month’s time, things have improved greatly.
Big difference right? Let’s take a look.
The Problem: I Didn’t Maintain the Blog
I was running a Drupal based blog that was a bear to keep up with. It’s very important when running web applications like Drupal or WordPress that you keep the core files updated. Applying recent security patches insures your keeping yourself and audience safe from malicious activity. My last blog fell off my list of priorities and eventually became over written with spam.
You may think comment spam is just annoying for readers and your moderation efforts – but it actually changes how search engines define what your blog is about. Hence the reason why I was referred to as a Swedish trading post.
The Fix: I Ran For The Hills (And I Wrote Along The Way)
Aside from totally uprooting the the technology I ran my blog on, I started writing again. More posts, more content and more keywords shapes your identity. As you can see, it took a little over a month to start forming some relevant keywords to define my site. Now when people are searching for the terms I’m connected with – I will show up more often in their search results.
If you’re new to blogging or SEO, it’s not instant. It’s not passive. You have to work at it. You also need to be passionate about it. It’s not easy to create content if you don’t like to talk about it. On the flip side, if you’re not talking at all, your presence could take a shape onto itself.
As a Web Professional, we need to take into account for the entire ecosystem. Chose your technology, maintain it, support it, and by all means utilize it.
In the long run it benefits you, your clients, and the community that follows you.
[Photo credit: MGCamacho Blog