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Small Victories Are Gratifying

Recently, we launched our first WordPress plug-in at Slocum Design Studio. The WP Evernote Site Memory plug-in is a useful addition for your visitors using the Evernote note taking app. This was the first plug-in we’ve been able to produce and give back to the community of WordPress and Evernote. It was an exciting experience putting it all together and publishing it.

We use WordPress to create custom and dynamic websites for our clients. We’re at a little over 100 downloads of the plug-in as of this writing and we’re proud of this small victory. We are passionate about providing a quality product to our clients and hope that the quality resonates in code we develop for the community.

When you’re passionate about something, these small victories seem epic. So, what are you passionate about?

What have been your recent victories (or defeats?)

Evernote Site Memory Plugin for WordPress

About the Plug-in

The Slocum Design Studio development team is excited to announce the availability of our newly developed WP Evernote Site Memory plugin for WordPress!

Last week, Evernote announced the availability of their Site Memory Button. With this, users of Evernote can clip a website’s content into their Evernote notebook with the click of a button, and the website’s owner has full control over what is clipped. This was a wonderful announcement for site owners everywhere, because until now, it has been tough to control how your website is clipped into Evernote for users to read and reference later.


Evernote is a great service that the entire Slocum Design Studio team uses. The app is great to capture anything on on the web, a photo via an iPhone, or to jot down quick notes during a meeting. Evernote is cross platform and runs on Windows, Mac, iPhone, iPads and even Android phones. We would not be able to get through the day without Evernote. At a mere $45 dollars a year (premium version; free available) – it’s a great buy!

Although the folks at Evernote have made the Site Memory button as simple to configure as possible, not everyone knows how to code HTML, CSS, PHP and JavaScript. SDS decided to develop a plugin that does the dirty work for you. Upon activating the plugin, a clip it button is automatically added to the bottom of every post and page on your WordPress blog. No knowledge of HTML, CSS, PHP or JavaScript is needed.

At SDS, we use WordPress for clients in search of Blogs and CMS web design; we’re happy to give back to the WordPress and Evernote communities by developing the WP Evernote Site Memory plugin. The plugin is available for download below. To see it in action, test it out on our website. If you have any questions or comments, feel free to post them below.


WP Evernote Site Memory gives you the ability to customize the following options:

  • Provider’s Name
  • Title Format
  • Suggested Notebook
  • Content ID to be clipped
  • Evernote Affiliate Code
  • Button Style
  • Clip Style
  • Note Signature
  • Note Header
  • Note Footer
  • Normal or Minified JavaScript
[nggallery id=3]


  1. Download and unzip the WP Evernote Site Plugin
  2. Upload the plugin folder to the `/wp-content/plugins/` directory
  3. Activate the plugin through the ‘Plugins’ menu in WordPress
  4. If desired, customize the settings in the Settings->Site Memory

You can also further customize the button with css styles.

The button is 3 components, a <div>, an <a>, and an <img>. They are assigned the CSS classes evernoteSiteMemory, evernoteSiteMemoryLink, and evernoteSiteMemoryButton respectively.


Download WP Evernote Site Memory

Thinking for the Weekend: Evernote Site Memory Plugin for WordPress

Well that was fun!

For the greater part of the week, my development team and I have been working on making a WordPress plugin for the Evernote Site Memory button. We have submitted it to WordPress.org and our official announcement and homepage of the plugin can be found here: Evernote Site Memory Plugin for WordPress by Slocum Design Studio

In my recent blog post, Evernote Clip my Blog, I quickly discussed the benefits of Evernote. Specifically, how useful clipping content from a website is for readers and site owners alike. I plan on talking about Evernote a lot in my Web Professional toolkit series.

So, over the weekend, will you be adding our new WordPress plugin to your site? We hope so!

I’m near celebrity status and apparently a Swedish trading post?

Consider this a “prequel post” to my endeavor of relaunching my blog. This little snippet of information is some insight into good Search Engine Optimization practices, the importance of maintaining your website, and sharing a similar name with a celebrity. While reconfiguring my Google Webmaster account I discovered that the keyword “matthew m” ranks 3rd in Google search results. Interested to see what I was up against, I googled away.


Sure enough, Matthew McConaughey takes the top spot, with MatthewM.org coming in a cool third. I’ll take it! I also share the same name of a CEO at a top technology company and have mistakenly received his personal e-mails before. Such is life when you carry the torch of a familiar name.

What I also found interesting were the keywords that Google crawled in my old website. As discussed in a previous post, I recently moved from Drupal to WordPress. I fully admit, I did the one thing us Web Professionals constantly remind clients – I didn’t keep my site updated.

Drupal, in my professional opinion, is not for a personal blog. Scratch that. It’s not for a personal blog if you have ZERO time to keep the Drupal modules and core updated. Thus, my old site was plagued with spam and comments in other languages. Obviously, a tremendous hit on my SEO and search rankings.

So what have we learned? Use Google Webmaster tools to learn great information about your site and keep your CMS (or web code) updated. On the bright side, I’m still 3rd place to major celebrity Matthew McConaughey!

Turning the switch “on” – Migrating from Drupal to WordPress

I’ve recently decided to get back into updating and advancing my blog. For the last few years, my site has run on Drupal. I have been (was) really active on the local community boards and really pushing the use of Drupal with many projects. Drupal is a great platform for building robust online applications with a lot of content and many users.

The last full on project I developed with Drupal was DrupalRealEstate.com. It is an example of how flexible and powerful the core Drupal system is matched with great user contributed modules. It is also an example of how intricate and time consuming Drupal can become. The overhead of maintaining a site like DRE is extemely costly. I compare it to supporting a mini operating system. There is the core system and then a large amount of “programs” or modules in the case of Drupal. Each piece has it’s own development cycle, patch cycle and security fixes. Building out a powerful app not only takes a lot of front end time but also a lot of support and maintenance time.
I don’t want to make this a Drupal vs WordPress article (you can find that here and here). I think both applications are great at what they do. At this stage in the game, I’m finding WordPress more geared to what I need to accomplish. Having an iPhone app is also a plus!
Getting the new MatthewM.org up and running as fast as possible was a must for me. This also meant a lack of “real” design. I’m using the Thesis theme which allows me to control the column layouts, colors, and some other minor theme properties. I didn’t want to start creating something from scratch. It takes too much time and I’m not a designer. Moreover, I’m never satisfied with anything I design. Like any great blog, it’s about the content, not the flashy graphics. I want to focus on building *useful* content for readers.
More to come!