Category: Marketing
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Forget the garage — he started from a closet.
I had no idea what I was getting myself into when I sat down with the founder of Flywheel. I did my usual routine of background checks, blog post readings, and Twitter stream scanning. I knew going into the interview that he did A LOT. I was most interested in how he launched all of…
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Segmenting, Outsourcing & Engaging to grow your WordPress business
Daniel Faggella is the founder CLVboost of a boutique marketing automation and strategic email market consultancy based in Cambridge, Massachusetts Daniel originally started learning and using WP when he was running a martial arts academy. As his professional focus evolved he started offering internet marketing consulting services. WordPress is still Daniel’s web building platform of…
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How to find determination when the chips are down
You might refer to it as crushing it or pushing through or even the grind. Determination is often overlooked in the entrepreneur’s journey. Some will fold when faced with the slightest friction of startup life. Others will give up when they can’t see the light at the end of the tunnel. Dre Armeda, co-founder of Sucuri, joins us to talk…
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Off the cuff with Marcus Couch
I’ve had the chance to talk to some really smart and down to earth people lately. Today’s guest, Marcus Couch of WordPress podcasting fame (though don’t say that around him), joins us to chat about the ups and downs of running your own business. From landing large national client’s with hundreds of websites, to losing…
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Embrace the suck of your WordPress business
Some of the best conversations I’ve had with WordPress entrepreneurs are those coming from a military background. Embrace the suck is a phrase that today’s guest Nathan Hangen introduced me to as we talked about his time serving and his journey of building Ignition Deck. There’s a lot to learn in this episode so I want…
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From WordPress developer to product designer
Who wants to be in the client services field when you can be in product? After all, the road to the Golden Chalice is lined with riches and bountiful treasures. Create an MVP, launch it, and splash into your pool of coins like Uncle Scrooge. No one ever warns you about the long weekends, iterations,…
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AppPresser: Launching a product with zero competition
Dare I say it’s easy to launch a product when there’s a competitor in the wild? How about easier? It’s one challenge to build a competing product and grow a business, it’s a whole other challenge to create something new with no competitors. Today I sit down with Scott Bolinger and Lisa Sabin-Wilson to discuss the launch…
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24 Ways you can build a better WordPress website
Sometimes I should learn to keep my mouth shut. But if I did, we wouldn’t get awesome interviews like this one with James Schramko of superfastbusiness.com. I was listening to James interview on another podcast and he lead in to how easy it is to launch a WordPress website. Even more so, how fast and cheap it…
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How to write your first self published e-book
Am I the only one that has an urge to start writing a book when the winter time rolls around? Brian Casel returns to The Matt Report to discuss his latest Launch Design for Conversions. This isn’t a typical interview, we’re getting right to the good stuff including planning your book, marketing, sales expectations and…