Category: Marketing
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Web Design Essentials & Designing For A Platform
I’m a firm believer in fully understanding the essentials (or fundamentals) of any problem you’re trying to solve. For instance, you might not be a designer, but you’re quoting design work for your digital business. It’s imperative you understand the scope of work the design process covers and entails. This will help you formulate better proposals,…
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Andrew Youderian of the eCommerceFuel podcast
I don’t recall exactly how I stumbled across Andrew’s podcast, eCommerceFuel, but when I did I was hooked. Here’s an entrepreneur talking strictly about the e-commerce market, with a strong focus on physical goods. Normally in our space, we’re hearing all about the ins and outs of digital product sales, so it was refreshing to…
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Turn your consulting service into a product
I invited my good friend, Brian Casel, to return to our airwaves and teach us a new lesson — productizing. Brian, like most of us, started as a “web designer” then made the shift to product via Restaurant Engine. This is not — let me repeat — not an easy task. If you’ve been following me…
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Leadin plugin: Finding growth within Hubspot
Leadin is a project that was conceived and continues to be nurtured at the Hubspot headquarters. While there is a plugin to integrate WordPress with the Hubspot system plugin, Leadin was expressly created to use as a standalone WordPress marketing automation plugin for small businesses. The creators, Nelson Joyce and Andy Cook, were given little…
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Growing a $40k+ monthly recurring WordPress support business
This is not the first time Dan Norris has been featured on Matt Report. In November 2013 Dan applied and was accepted as one of the 4 business contestants featured in the first Matt Report WordPress Startup challenge. In this interview Dan gives a glimpse into the progression at WPCurve and his other active projects.…
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How Blogo secured funding for a WordPress publishing app
Several years ago Amure Pinho started as a Blogo user and now is the CEO @GetBlogo. Amure shares his experience with growing Blogo and provides insights for you to include as you fine tune your product offering. Invest in yourself before going after investors for your product. Get a good team together and produce a…
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Do we need another WordPress conference?
How Josh Broton (along with co-founder Kiko Doran) came up with the the idea for Prestige Conference might suprise you. After speaking 20 conferences over the last year, Josh noticed a trend. He was bad at selecting good sessions at conferences, especially inexpensive, multi- track tech conferences. To solve that problem, the idea for Prestige…
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Go slowly as fast as you can
Ben Fox co-founder of FlowPress, WPUniversity.com and Sidekick.pro shares smart ideas about pricing, building a team and having a greater vision for his new product offering. Embrace and address the challenge of pricing your new product by talking directly to your prospective customers to fine tune your offering to the needs of your different customer…
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Pat Flynn: Software as a business
Want to know how to make $5,000 dollars in a weekend via a $10 Facebook ad? Too bad. You can’t. If you’re like me, you are probably so numb to these type of flash in the pan marketing schemes. Even more so, sick of seeing ads from “web marketers” that are renting 7 series BMW’s to…