Category: Marketing
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Episode 32: Why the world needs another WordPress management tool
I found Paul Goodchild when someone tweeted: “Do we really need another WordPress management tool?” Well, if you listen to Paul’s interview, you’re going to find out why we do. When we recorded this, his product was called Worpit and has now rebranded to iControlWP. Paul’s a great guy and has a great story to…
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Episode 31: Growing your WordPress theme shop w/ Adam Pickering
Learn what Adam Pickering did to grow his WordPress theme shop and build his brand. Adam is co-founder of Mint Themes and designer of the Astoundify crowd funding theme. We have a great discussion about how he built his companies, leveraged SEO to drive traffic, and how to price products. If you find yourself sitting in a…
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Episode 30: The Genesis of Copyblogger
Do you know how hard it is to craft a headline about a guy who spends his time writing headlines? Introducing Brian Clark, founder of Copyblogger Media, is down right nerve wracking. I don’t even want to type anymore, that’s how badly I think I’m going to get criticized. I digress. Here are a few headlines…
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Episode 27: How to dominate in a niche WordPress business
These are the stories I love. Folks who are honing in on one vertical industry and putting out a great product or service. Angie Meeker of Angie Meeker Designs walks us through her journey of starting out in the WordPress world to finding a niche vertical business. If you’re all about focus and growing — don’t miss…
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Episode 24: A WordPress business built on selling buttons
Keep it simple stupid. Take your idea and cut it and half and then cut it in half again. Then pick the top 3 features of you product and cross off 2 of them. What do you have left? Buttons. I love the idea of Max Foundry’s button plugin because it solves such a simple…
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Episode 23: The rise of WordPress media
Have you noticed an increase in WordPress media lately? Podcasts, YouTube channels, weekly newsletters, and recently a 24 hour live marathon are all on the rise. It’s why I produce this podcast and why many others are starting to turn the camera and mic to WordPress. My latest guest runs a very popular WordPress podcast called…
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Episode 22: Improving your WordPress craft
We hear it in blogging all the time. Find a niche and you will find your market. Meet Thomas Griffin author of Soliloquy a powerful responsive WordPress slider. In this interview we discuss what it’s like to start off small and continue to refine to find the success you’re looking for. Don’t miss this episode!
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Why a SaaS model might be better than selling a plugin
What happens when your plugin business outgrows itself? What about if the WordPress plugin model turns your business into a commodity? Learn how Travis Ketchum the founder of Contest Domination built his product as a plugin and then transitioned to a traditional SaaS model. If you’re looking to scale your WordPress business or grow revenue…
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Don’t get screwed when landing the big client
Want to land the big client? What happens when they ask for a $1 million insurance policy? Welcome to the big league. My next guest is C.C. Chapman author of Content Rules and Amazing Things Will Happen. In this interview we talk about what it’s really like dealing with a big client and how you should…