Category: Business
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My 3 keywords for 2014
If you’re like me, it’s hard to sum up all of the little things you’re striving for in the new year. It’s all the same rhetoric to us: Lose weight Save money Have “me” time Be more organized I’ve always tried to approach every challenge, task, or situation from a 30-thousand foot view to find…
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6 Killer market validation tips
Yesterday I posted 4 tips for content marketing and today I want to followup with how you can get instant market validation while that audience grows. Arguably, the methods I mention in that article will help you validate your idea with the audience on the respective channels — but even that could be a slow…
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4 Content marketing tips for startups
During a pre-sale call for my consulting service, a client asked me if I did content marketing “campaigns.” Now there are PPC campaigns, impression campaigns, and even some podcasting could be looked at as a campaign — but not your overall content marketing. Here’s why: If you’re looking at content creation as as this thing you…
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3 Car sales tips for the freelancer or web agency
High pressure, pushy, keep-your-keys until you sign kind of sales people. You know what I’m talking about. It’s the stigma a lot of car salesman fall prey to. Lucky for me, I never fell into that category — or at least no one ever told me. I’m in a mastermind group and the current topic…
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The Impact of Public Relations
Think about the high performing companies you subscribe to and the image they portray on the web, in social media, and within your inbox. I’m a raving fan of a company that uses a monkey as part of their brand. Can you guess who that is? Mailchimp. Where the name might sound foolish and playful,…
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What entrepreneurs don’t like to admit
The hardest part of our work is not the making money part — it’s the focus part. I don’t want to sound like a broken record, but ideas are a dime a dozen, it’s the execution that matters. It’s so easy right? Then you realize there’s the entrepreneurial bug that drove us here in the first…
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Invest in your first 100 customers
Data — It’s what I love to hate as a web marketer and consultant. Data tells us who our customers are, where they come from and how long they spend looking at our content. What device they use, what pages they click on and how many videos they watch. There’s the free kind of data and…
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Managing Gravity Forms with Zapier and Trello
If you’re looking to organize your Gravity Forms contact submissions, I’ve got just the trick for you. I connect my general Contact form and my Challenge application forms to my Trello account with Zapier. I use Trello for organizing thoughts and tasks, so why not use it to organize all of the folks contacting me.…
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You’re selling it wrong – Part 1
The #1 question I get when consulting other WordPress entrepreneurs is, “How do you sell WordPress websites and not label yourself a developer or designer?” The quick answer is, “because my role is to squash the the unknown fear for my client.” The longer answer is, I pitch support, incorporate technology, I base projects on…