Category: 101
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The Impact of Public Relations
Think about the high performing companies you subscribe to and the image they portray on the web, in social media, and within your inbox. I’m a raving fan of a company that uses a monkey as part of their brand. Can you guess who that is? Mailchimp. Where the name might sound foolish and playful,…
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How to start a podcast
This weekend I took part in an Olympian event called WordSesh. I loaded up Google Hangouts to join the discussion with six other hosts that also run their own WordPress podcast. We chatted about why we do what we do and what lead us to make this part of our routine. Folks in the live…
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What entrepreneurs don’t like to admit
The hardest part of our work is not the making money part — it’s the focus part. I don’t want to sound like a broken record, but ideas are a dime a dozen, it’s the execution that matters. It’s so easy right? Then you realize there’s the entrepreneurial bug that drove us here in the first…
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8 Tools for the (almost) daily blogger
Daily blogging is a feat I wish to accomplish at some consecutive rate in the near future. Even a 90 day stretch would feel great because I don’t think I’ll ever get a solid 365 days in like my pals Chris Lema and Tom McFarlin. So why would one want to blog every day anyway?…
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Invest in your first 100 customers
Data — It’s what I love to hate as a web marketer and consultant. Data tells us who our customers are, where they come from and how long they spend looking at our content. What device they use, what pages they click on and how many videos they watch. There’s the free kind of data and…
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Managing Gravity Forms with Zapier and Trello
If you’re looking to organize your Gravity Forms contact submissions, I’ve got just the trick for you. I connect my general Contact form and my Challenge application forms to my Trello account with Zapier. I use Trello for organizing thoughts and tasks, so why not use it to organize all of the folks contacting me.…
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You’re selling it wrong – Part 1
The #1 question I get when consulting other WordPress entrepreneurs is, “How do you sell WordPress websites and not label yourself a developer or designer?” The quick answer is, “because my role is to squash the the unknown fear for my client.” The longer answer is, I pitch support, incorporate technology, I base projects on…
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Matt Report 1 year later & the state of podcasting
Yesterday I published episode 52 of the Matt Report exactly 1 year to the date of the first episode. Honestly, I didn’t even realize it until recording another show I host, Week in WordPress. How time flies when you’re having fun. I want to take a moment to reflect on the past year, where I…
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A WordPress business resource bomb by @justlikeair
Shane is the man. I tried to get him on the show a while back but our schedule’s didn’t line up. This past weekend, he ran on the business track at WordCamp San Francisco 2013. Moderated by Matt Mullenweg and joined by past guest Brad Williams and future guest Jake Goldman Shane shared his knowledge on maturing from…