Home > Blog > Page 61

Thinking For The Weekend: Building a Quality Team

According to investors and business leaders, building a quality team is the most important part of a start-up.

This week Techcrunch held their Techcrunch Disrupt in San Francisco. This is a gathering of our industries leading Venture Capitalists and Angel Investors. It is also an opportunity for unknown startups to take the stage and impress these potential investors.

Disrupt was broadcast live over Ustream and it was a joy to watch. One of the most prominent messages and advice from investors, CEO’s and start-up advisers was to build a strong team. To them it is the fundamental element to success in any industry.

Over the weekend, think of how you built your team. Think of how you may attract more talent. Also, reflect on how you can nurture and retain that talent.

Share your thoughts below!

Demand Does Not Always Lead To Need

Seth Godin just published a blog article, Needs don’t always lead to demands. This was perfect timing to a post I was crafting about quite the opposite.

Demand does not always lead to need.

At Slocum Design Studio, many of our clients are after promoting their business, message, or product. They come to us because they want to increase sales and get better results. They want to show the world who they are and what they have to offer. We accomplish this with great web design, compelling photography and high definition video production.

Every now and again you run across a unique client. They have a ton of content, a great following and the some truly moving stories. As a Web Professional or design studio it’s an opportunity to create something great. The entire team is energized and full of ideas to promote them.

And then it hits. The client doesn’t want to.

<!–more–>Not because of cost or time, but because they are uncertain their topic or story would be appealing. We try and explain the demand for HD Video and unique and compelling photography is key for a successful web presence. We show them example websites and competitors that do not have half the achievement of their team. Lackluster stories or very few recommendations our client received.

“Everyone is doing it!” we say. “Everyone wants to promote themselves!” we shout. “You need this!” we beg.

“Not us.” responds the client.

The original topic of this post was going to be, how do you inspire your clients to promote themselves. The problem is, I haven’t figured that out yet. Seth’s recent post was a Godsend that triggered me to rethink and rework this article.

When Web Professionals or entrepreneurs are passionate about something, they want to see it succeed. It’s a hard pill to swallow when you see the potential in someone and they are afraid to make the leap.

So, the demand for something does not mean that everyone will want it. Agree or disagree? Let me know below.

Thinking For The Weekend: What Is Your Purpose?

At the beginning of all my proposal documents, reads – “PURPOSE:”

What is the PURPOSE of this project?

What is the PURPOSE of your message, organization, or product?

What is your PURPOSE?

I believe that clearly defining the purpose sets the ground work for great execution. Great execution leads to the results you are looking for. In the book (read: movement) Getting Things Done, David Allen influences the reader to think clearly of their purpose. A clear definition inherently allows you to become more productive.

So for the upcoming weekend, think of the purpose. What projects are you working on? What message or organization are you promoting?

What is your purpose?

Small Victories Are Gratifying

Recently, we launched our first WordPress plug-in at Slocum Design Studio. The WP Evernote Site Memory plug-in is a useful addition for your visitors using the Evernote note taking app. This was the first plug-in we’ve been able to produce and give back to the community of WordPress and Evernote. It was an exciting experience putting it all together and publishing it.

We use WordPress to create custom and dynamic websites for our clients. We’re at a little over 100 downloads of the plug-in as of this writing and we’re proud of this small victory. We are passionate about providing a quality product to our clients and hope that the quality resonates in code we develop for the community.

When you’re passionate about something, these small victories seem epic. So, what are you passionate about?

What have been your recent victories (or defeats?)

Evernote Site Memory Plugin for WordPress

About the Plug-in

The Slocum Design Studio development team is excited to announce the availability of our newly developed WP Evernote Site Memory plugin for WordPress!

Last week, Evernote announced the availability of their Site Memory Button. With this, users of Evernote can clip a website’s content into their Evernote notebook with the click of a button, and the website’s owner has full control over what is clipped. This was a wonderful announcement for site owners everywhere, because until now, it has been tough to control how your website is clipped into Evernote for users to read and reference later.


Evernote is a great service that the entire Slocum Design Studio team uses. The app is great to capture anything on on the web, a photo via an iPhone, or to jot down quick notes during a meeting. Evernote is cross platform and runs on Windows, Mac, iPhone, iPads and even Android phones. We would not be able to get through the day without Evernote. At a mere $45 dollars a year (premium version; free available) – it’s a great buy!

Although the folks at Evernote have made the Site Memory button as simple to configure as possible, not everyone knows how to code HTML, CSS, PHP and JavaScript. SDS decided to develop a plugin that does the dirty work for you. Upon activating the plugin, a clip it button is automatically added to the bottom of every post and page on your WordPress blog. No knowledge of HTML, CSS, PHP or JavaScript is needed.

At SDS, we use WordPress for clients in search of Blogs and CMS web design; we’re happy to give back to the WordPress and Evernote communities by developing the WP Evernote Site Memory plugin. The plugin is available for download below. To see it in action, test it out on our website. If you have any questions or comments, feel free to post them below.


WP Evernote Site Memory gives you the ability to customize the following options:

  • Provider’s Name
  • Title Format
  • Suggested Notebook
  • Content ID to be clipped
  • Evernote Affiliate Code
  • Button Style
  • Clip Style
  • Note Signature
  • Note Header
  • Note Footer
  • Normal or Minified JavaScript
[nggallery id=3]


  1. Download and unzip the WP Evernote Site Plugin
  2. Upload the plugin folder to the `/wp-content/plugins/` directory
  3. Activate the plugin through the ‘Plugins’ menu in WordPress
  4. If desired, customize the settings in the Settings->Site Memory

You can also further customize the button with css styles.

The button is 3 components, a <div>, an <a>, and an <img>. They are assigned the CSS classes evernoteSiteMemory, evernoteSiteMemoryLink, and evernoteSiteMemoryButton respectively.


Download WP Evernote Site Memory

Thinking for the Weekend: Evernote Site Memory Plugin for WordPress

Well that was fun!

For the greater part of the week, my development team and I have been working on making a WordPress plugin for the Evernote Site Memory button. We have submitted it to WordPress.org and our official announcement and homepage of the plugin can be found here: Evernote Site Memory Plugin for WordPress by Slocum Design Studio

In my recent blog post, Evernote Clip my Blog, I quickly discussed the benefits of Evernote. Specifically, how useful clipping content from a website is for readers and site owners alike. I plan on talking about Evernote a lot in my Web Professional toolkit series.

So, over the weekend, will you be adding our new WordPress plugin to your site? We hope so!